Seo Strategist

SEO Specialist

What You'll Do

Search Strategy

• Own end-to-end SEO strategy for multiple client accounts: technical audits,

keyword architecture, on-page direction, link strategy, and performance

tracking

• Build entity-based content frameworks and topical authority maps that hold up

across algorithm updates, not just current best practices

• Design keyword clusters that account for search intent shifts, SERP feature

targeting, and AI Overview eligibility

• Develop and maintain llms.txt strategy and entity optimisation as part of

standard client delivery

AI SEO and GEO

• Lead AI search optimisation (GEO, AEO, LLMO) for clients: structured data,

entity coverage, passage optimisation, and share-of-answers tracking

• Monitor how client content performs in ChatGPT, Perplexity, Google AI

Overviews, and Bing Copilot, and adjust strategy accordingly

• Build citation-worthy content frameworks that position clients as source

entities in AI-generated responses

• Stay ahead of the model training cycles, crawl behavior shifts, and retrieval

logic changes that affect AI visibility

Technical SEO

• Conduct and deliver comprehensive technical audits: crawlability, indexation,

Core Web Vitals, schema, site architecture, and log file analysis where

needed

• Work with developers to implement fixes and track resolution
• Own structured data strategy across schema types relevant to each client's

vertical

Content and Cross-Team Direction

Infotanks

• Partner directly with the Content Strategist to align keyword strategy with

content architecture and brief quality

• Review content briefs and final output for SEO accuracy before client delivery
• Feed performance data back into content planning: what's ranking, what's

decaying, what needs a refresh

• Present strategies and monthly SEO performance reviews to clients in plain

language, not jargon soup

Research and Intelligence

• Track Google algorithm updates in real time and assess client exposure within

24 hours of a confirmed update

• Maintain a running competitor intelligence view for each active account
• Run controlled SEO experiments: title tag variations, internal linking tests,

content consolidation vs expansion decisions

What We're Looking For

Must-have:

• 3 to 4 years in SEO strategy, with at least 1 year focused on AI search or

GEO

• Deep, current knowledge of Google's ranking systems: helpful content, spam

policies, E-E-A-T, and whatever dropped last week

• Strong technical SEO fundamentals: you can read a crawl report, interpret

Search Console data, and explain Core Web Vitals to a developer without

Googling what they mean

• Experience building keyword architectures, not just running keyword research
• Comfort presenting strategy and performance data to clients directly
• A genuine, demonstrable obsession with how search works and where it's

going

Good to have:

• Hands-on experience with AI search platforms: ChatGPT plugins, Perplexity

rankings, Google AI Overviews optimisation

• Familiarity with entity SEO tools: Knowledge Graph API, schema validators,

entity-based site audits

• Experience with log file analysis (Screaming Frog Log File Analyser, Splunk,

or similar)

• Python or basic scripting ability for SEO automation and data pulling
• Published takes: blog posts, LinkedIn threads, Twitter/X commentary on

algorithm updates (send us links, seriously)