MADURAI · FULLTIME
SEO Specialist
Reqroots
Madurai · onsite · Posted 3d ago
Sourced from
Undisclosed7–12 yrsfulltimeMadurai
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Section · 01
About this role
Job Summary
Role Overview
Responsibilities
Requirements
Skills
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Job Title: SEO Specialist. Experience Required: 5 Years. Current Location: Coimbatore. Work Location: Coimbatore. Role: Full Time. Work Mode: Onsite. Notice Period: 30 days (Negotiable).
Role Overview
As our E-Commerce SEO Specialist, you will lead the SEO strategy, execution, and optimization for Backdrop Source s Shopify website. You ll conduct in-depth technical audits, analyze competitors, improve site performance, and develop scalable SEO workflows to grow our organic traffic, conversions, and revenue. You ll collaborate closely with designers, developers, and the marketing team to implement data-driven recommendations and ensure a seamless, high-performing online experience.
Responsibilities
- Conduct comprehensive SEO audits of the Shopify site to identify gaps, issues, and opportunities for improvement.
- Perform competitor analysis to understand site structures, conversion setups, and content strategies of top-performing players.
- Develop actionable SEO roadmaps (quarterly, half-yearly, yearly) and present progress reports to management.
- Monitor website behavior using analytics tools to identify drop-off points, low-converting pages, and areas for CRO improvement.
- Collaborate with designers and developers to execute page layouts, mockups, and new templates for product, solution, and listicle pages.
- Optimize technical SEO elements - crawl budget, indexation, site speed, internal linking, canonicalization, and structured data.
- Implement and maintain schema markup (Product, Offer, Pricing, Review, Breadcrumb, etc.) to enhance SERP visibility.
- Perform ongoing keyword research, mapping, and content optimization aligned with search intent and e-commerce taxonomy.
- Conduct A/B testing and CRO experiments to identify the most effective layouts and page formats.
- Lead off-page SEO efforts, including link acquisition, digital PR, and monitoring backlink quality.
- Generate weekly, monthly, and quarterly performance reports highlighting key metrics, growth, and blockers.
- Use AI and automation tools to streamline workflows, optimize tasks, and scale SEO-driven content creation.
- Work cross-functionally with content, design, and web development teams to align SEO with broader business goals.
Requirements
- 3 years of proven SEO experience in e-commerce websites (Shopify experience required).
- Strong understanding of Shopify SEO architecture, crawl optimization, and technical troubleshooting.
- Hands-on experience with Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs, and Looker Studio.
- Deep knowledge of technical SEO, structured data, and site architecture best practices.
- Experience in conversion rate optimization (CRO) and A/B testing methodologies.
- Ability to turn data insights into actionable strategies that drive measurable business outcomes.
- Strong communication and collaboration skills to work with cross-functional teams.
- Proficiency in AI tools and automation for SEO, reporting, and scalable content generation.
- Experience in developing SEO frameworks that drive organic visibility, traffic, and conversions.
Skills
- SEO
- Analyst
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
AutomationContent GenerationAutomation ToolsAnalytics toolsCROconversion rateauditsAnalyticsdigital PRAI ToolsContent CreationArchitectureContent OptimizationAhrefsArtificial IntelligenceCompetitor Analysis
Section · Company
About Reqroots
Reqroots
Recruitment
10
employees
2019
7 years old
Coimbatore, Tamil Nadu
headquarters
₹10.1L PA avg
Avg at Reqroots
About
Reqroots offers recruitment solutions for IT and Non-IT sectors, specializing in workforce management and evolving employment needs.
Industries
Recruitment
Employee ratings
8 reviews
4.5/ 5
Culture
4.8
Career growth
4.3
Work-life
4.6
Employees rate it well for
Skill Development49Work Satisfaction49
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