Seo Specialist

About the Role

We are looking for a motivated and detail-oriented SEO Specialist with 11.5 years of hands-on experience in search engine optimization. The ideal candidate should have a good understanding of On-Page SEO, Off-Page SEO, SEO tools, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

You will be responsible for improving organic search visibility, rankings, traffic, and overall search presence across traditional search engines and emerging AI-powered search platforms.

Key Responsibilities

1. On-Page SEO

• Perform keyword research and identify relevant primary, secondary, and long-tail keywords.
• Optimize website pages, landing pages, blogs, and other content for search engines.
• Implement SEO best practices for title tags, meta descriptions, headings, URLs, image alt text, internal linking, and content structure.
• Conduct keyword mapping and content optimization based on search intent.
• Identify content gaps and opportunities to improve organic visibility.
• Monitor keyword rankings and recommend optimization strategies.
• Ensure content follows SEO best practices while maintaining readability and user experience.

2. Off-Page SEO

• Plan and execute link-building and off-page SEO activities.
• Identify relevant and authoritative websites for backlink opportunities.
• Conduct competitor backlink analysis and identify link-building opportunities.
• Manage activities such as guest posting, digital outreach, business listings, citations, and relevant online mentions.
• Monitor backlink profiles and identify potentially harmful or low-quality links.
• Track the quality and growth of referring domains and backlinks.

3. SEO Tools & Analytics

Hands-on experience with commonly used SEO and analytics tools, including:

• Google Search Console
• Google Analytics 4 (GA4)
• Google Keyword Planner
• Google Trends
• Ahrefs / Semrush
• Screaming Frog
• PageSpeed Insights

The candidate should be comfortable using these tools for keyword research, competitor analysis, website audits, backlink analysis, performance tracking, and reporting.

4. AEO – Answer Engine Optimization

• Optimize content to improve visibility for answer-based searches.
• Understand search intent and create content that directly addresses users' questions.
• Structure content using FAQs, concise answers, headings, lists, tables, and structured information where appropriate.
• Identify opportunities to target featured snippets and other answer-focused search results.
• Monitor changes in search behavior and adapt content strategies accordingly.

5. GEO – Generative Engine Optimization

• Understand how AI-powered search and generative engines discover, interpret, and surface information.
• Optimize website content for visibility across AI-driven search experiences.
• Create clear, authoritative, well-structured, and context-rich content that can be easily understood by AI systems.
• Identify opportunities to improve brand/entity visibility across AI-generated search results.
• Monitor emerging GEO best practices and changes in AI search behavior.

6. Reporting & Performance Analysis

• Track and report SEO performance on a regular basis.
• Monitor key metrics such as:
• Organic traffic
• Keyword rankings
• Click-through rate (CTR)
• Impressions
• Indexed pages
• Backlinks/referring domains
• Organic conversions/leads
• Analyze performance trends and provide actionable recommendations.
• Prepare weekly/monthly SEO reports and communicate key insights to stakeholders.

Required Skills

• 1–1.5 years of practical SEO experience.
• Good understanding of On-Page SEO and Off-Page SEO.
• Basic understanding of Technical SEO.
• Strong knowledge of keyword research and search intent.
• Experience with Google Search Console and Google Analytics 4.
• Familiarity with Ahrefs, Semrush, Screaming Frog, or similar SEO tools.
• Understanding of AEO and featured snippet optimization.
• Basic understanding of GEO and AI-powered search optimization.
• Good understanding of SEO content optimization.
• Competitor and backlink analysis skills.
• Basic knowledge of HTML and website structure is an advantage.
• Strong analytical and problem-solving skills.
• Good written and verbal communication skills.
• Ability to stay updated with changes in search engine algorithms and emerging SEO trends.

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• SEO certification or relevant digital marketing certification is a plus.
• Experience working with WordPress or other CMS platforms is preferred.
• Experience with local SEO is an added advantage.
• Basic understanding of structured data/schema markup is a plus.

What We’re Looking For

• Someone who is hands-on and execution-focused, not just theoretically familiar with SEO.
• Strong attention to detail and curiosity to investigate ranking and traffic changes.
• Ability to work independently as well as collaborate with content, development, and marketing teams.
• A continuous learner who keeps up with Google updates, AI search, AEO, GEO, and evolving SEO practices.

Key Performance Areas

• Growth in organic traffic and visibility
• Improvement in targeted keyword rankings
• Growth in quality referring domains/backlinks
• Improvement in organic CTR and engagement
• Successful implementation of on-page and technical SEO recommendations
• Growth in search/answer engine visibility
• Quality and consistency of SEO reporting