Seo Specialist

SEO Specialist Australian Digital Agency Clients

Role Type: Full-Time

Location: Remote
Department: SEO / Digital Marketing
Client Market: Australia
Salary Range: 6-8 LPA, based on experience

**About the Role**

We are looking for an experienced SEO Specialist to join our digital marketing team and work on SEO campaigns for Australian businesses.

This role is suited to someone who has strong hands-on SEO experience and can manage the day-to-day execution of SEO campaigns across multiple client accounts. You will be responsible for keyword research, on-page optimisation, technical SEO checks, content recommendations, Google Business Profile optimisation, SEO reporting and campaign performance improvement.

You must be confident working with websites across different industries and be able to follow SEO strategy, identify opportunities, complete optimisation tasks and communicate clearly with internal account managers and delivery teams.

**Experience working with Australian SEO campaigns, Australian digital agencies or Australian business clients will be highly regarded.**

Key Responsibilities

• Manage SEO tasks across a portfolio of client websites.
• Conduct keyword research based on client services, locations, competitors and campaign goals.
• Prepare keyword mapping for website pages, service pages, location pages and blog content.
• Complete on-page, off-page & Technical SEO optimisation, including title tags, meta descriptions, headings, internal links and content structure.
• Review website pages and recommend SEO improvements.
• Conduct technical SEO checks, including crawl issues, indexation, redirects, broken links, page speed, mobile usability and site structure.
• Review Google Search Console data and identify issues or opportunities.
• Review Google Analytics 4 data to understand organic traffic performance.
• Optimise Google Business Profiles for local SEO campaigns.
• Assist with local SEO strategies, including service area targeting, suburb pages and location-based keyword opportunities.
• Prepare content briefs for copywriters based on keyword research and SEO intent.
• Review SEO content to ensure it is properly optimised before publishing.
• Monitor keyword rankings, organic traffic, impressions, clicks and conversions.
• Prepare monthly SEO reports and campaign updates.
• Explain SEO performance clearly to internal account managers.
• Work with developers, content writers, account managers and project coordinators to complete SEO tasks.
• Identify SEO risks, ranking drops, technical issues or campaign underperformance early.
• Track SEO deliverables and ensure assigned tasks are completed on time.
• Stay updated with Google algorithm changes, SEO best practices and industry trends.

Required Experience

• Previous experience as an SEO Specialist, Digital Marketing Specialist or similar SEO-focused role in an Agency
• Strong understanding of SEO fundamentals and current best practices.
• Hands-on experience with keyword research, on-page SEO and technical SEO.
• Experience working on local SEO campaigns.
• Experience using Google Search Console and Google Analytics 4.
• Experience with SEO reporting and ranking tracking tools.
• Ability to optimise websites built on WordPress or similar CMS platforms.
• Ability to manage multiple client websites and priorities at the same time.
• Strong written English and attention to detail.
• Ability to follow briefs, meet deadlines and communicate clearly with internal teams.
• Experience working with Australian clients, Australian websites or Australian digital agencies will be highly regarded.

Must-Have Skills

• Keyword research and planning
• On-page & off-site SEO
• Technical SEO checks
• Local SEO
• Google Business Profile optimisation
• Google Search Console
• Google Analytics 4
• SEO reporting
• Competitor research
• Content brief preparation
• Internal linking strategy
• Meta title and description optimisation
• Website structure recommendations
• WordPress or CMS experience
• Strong written English
• High attention to detail
• Ability to manage multiple SEO campaigns

Highly Regarded Skills

• Experience with Australian SEO campaigns
• Experience with service-based businesses
• Experience with local suburb/location SEO
• Experience with eCommerce SEO
• Experience using tools such as SEMrush, Ahrefs, Screaming Frog, AgencyAnalytics, BrightLocal or similar
• Experience coordinating with developers and content writers
• Basic understanding of Google Ads and broader digital marketing
• Ability to identify conversion rate optimisation opportunities
• Experience preparing SEO audits

Ideal Candidate

The ideal candidate is organised, analytical, proactive and confident working across multiple SEO campaigns.

You should understand how SEO works beyond just adding keywords to a page. You should be able to look at a website, review its structure,

analyse keyword opportunities, identify technical problems and recommend practical improvements that can help the client grow organic visibility.

You do not need to speak directly with clients every day, but you must be able to communicate clearly with account managers and internal team members. Your work must be accurate, well-documented and completed on time.

We are looking for someone who can take ownership of SEO delivery, follow strategy, identify opportunities and help improve results for Australian business clients.

Monthly SEO Expectations

For each assigned client campaign, you will be expected to:

• Review keyword rankings and organic performance.
• Complete agreed SEO tasks for the month.
• Review Google Search Console for issues and opportunities.
• Optimise priority pages.
• Recommend new pages, content topics or location/service opportunities.
• Review technical SEO health.
• Update campaign notes and completed work.
• Provide clear monthly updates for account managers.
• Flag risks, ranking drops or technical issues early.
• Ensure SEO work is completed accurately and on time.

Key Performance Indicators

Success in this role will be measured by:

• Completion of monthly SEO deliverables
• Accuracy and quality of SEO work
• Keyword ranking improvements
• Organic traffic growth
• Google Search Console performance
• Technical SEO issue resolution
• Quality of content briefs and on-page optimisation
• Timely task completion
• Clear internal communication
• Reduction in SEO errors or missed deliverables
• Contribution to client retention and campaign performance

Tools & Platforms

Experience with the following will be highly regarded:

• Google Search Console
• Google Analytics 4
• Google Business Profile
• SEMrush
• Ahrefs
• Screaming Frog
• AgencyAnalytics
• BrightLocal
• WordPress
• Shopify
• Magento
• Google Workspace
• Asana, ClickUp, Monday.com or similar project management tools

Salary

The salary range for this role is 6-8 LPA, based on experience, SEO knowledge, technical ability, communication skills and exposure to Australian SEO campaigns or agency environments.

Candidates with strong hands-on SEO experience, excellent attention to detail, strong written English and proven ability to manage multiple SEO campaigns independently will be considered at the higher end of the range.

Why Join Us?

This is an opportunity to work with an established digital marketing agency servicing Australian businesses across a range of industries.

You will be part of a team that works across SEO, Google Ads, website builds, content and digital strategy. This role is ideal for someone who wants to grow their SEO career, work on real client campaigns and build strong experience in the Australian digital marketing market.

How to Apply

Please submit your resume and include examples of:

• SEO campaigns you have worked on
• Types of websites or industries you have optimised
• SEO tools you have used
• Keyword research or SEO reporting experience
• Technical SEO experience
• Local SEO or Google Business Profile experience
• Experience working with Australian clients or agencies
• Examples of ranking, traffic or organic performance improvements you helped achieve.