Seo Specialist

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6 Days working

• Own SEO strategy and execution across assigned websites technical SEO, on-page optimisation, content SEO and off-page/link building.
• Conduct technical SEO audits (crawlability, indexing, site speed, Core Web Vitals, structured data, mobile usability) and drive fixes with development teams.
• Perform keyword research and competitor analysis to identify content and ranking opportunities.
• Plan and optimise on-page elements — meta tags, headers, internal linking, URL structure — across web pages and blog content.
• Build and execute link-building and off-page strategies to strengthen domain authority.
• Track, analyse and report on organic performance using Google Search Console, GA4, and SEO tools (SEMrush, Ahrefs, Screaming Frog, or similar).
• Collaborate with content, design and web development teams to implement SEO best practices in new pages, campaigns and site changes.
• Support local SEO / Google Business Profile optimisation where relevant.
• Drive AEO (Answer Engine Optimisation) — structuring content to win featured snippets, People Also Ask, and voice/answer-box placements.
• Drive GEO (Generative Engine Optimisation) — optimising content for visibility and citation in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity and similar generative engines.
• Apply new-age SEO practices — E-E-A-T signals, entity-based and topical authority building, structured data for AI comprehension, and content formats suited to zero-click and conversational search.
• Assist with broader digital marketing activities — social media, paid campaigns, email — as business needs require.
• Stay current with search engine algorithm updates, AI search developments and industry trends, and adjust strategy accordingly.