Seo Specialist

We are looking for a technically strong SEO Specialist with 35 years of hands-on experience who can improve keyword rankings, organic traffic, and lead generation.

This is a target-focused role for someone who understands both the technical and performance side of SEO.

Key Responsibilities

• Improve keyword rankings for target commercial and lead-generation keywords
• Perform technical SEO audits and identify website issues affecting rankings
• Handle on-page SEO, site structure, internal linking, schema, indexing, and crawlability
• Monitor and improve website speed and Core Web Vitals
• Conduct keyword research and competitor analysis
• Develop SEO strategies focused on generating qualified organic leads
• Optimize landing pages for rankings and conversions
• Identify content gaps and coordinate SEO-focused content requirements
• Manage backlink and off-page SEO activities
• Monitor Google Search Console and Google Analytics
• Track keyword rankings, organic traffic, conversions, and leads
• Identify ranking drops and take corrective action
• Prepare weekly and monthly SEO performance reports
• Work towards defined ranking, traffic, and lead-generation targets

Requirements

• 3–5 years of strong hands-on SEO experience
• Strong knowledge of Technical SEO
• Proven experience improving Google rankings and organic traffic
• Experience generating leads through organic search
• Strong understanding of Google Search Console and Google Analytics
• Experience with tools such as SEMrush, Ahrefs, Screaming Frog, or similar
• Good understanding of website structure, indexing, crawling, redirects, canonical tags, schema, and technical SEO issues
• Basic understanding of HTML/CSS and website CMS platforms
• Ability to independently identify SEO problems and implement or coordinate solutions
• Target-driven and comfortable taking ownership of SEO results

Key Performance Areas

The candidate will primarily be evaluated on:

• Improvement in keyword rankings
• Growth in organic traffic
• Increase in qualified organic leads
• Technical health of the website
• Improvement in conversion-focused landing page performance