SEO Specialist

We are looking for an experienced SEO Specialist to drive organic growth through strategic search engine optimisation initiatives. The ideal candidate should have strong expertise in technical SEO, on-page optimisation, content strategy, keyword research, AI-driven search trends, and performance analysis. The role requires staying up to date with Google's evolving algorithms, Search Generative Experience (SGE), AI-powered search, and industry best practices.

The candidate will have responsibilities across the following functions:

SEO Strategy and Execution:

• Develop and implement comprehensive SEO strategies to improve organic visibility and traffic.
• Conduct keyword research and identify content opportunities aligned with business objectives.
• Optimise website architecture, internal linking, and user experience for search performance.
• Monitor and adapt strategies based on search engine algorithm updates.

Technical SEO:

• Perform technical SEO audits and implement recommendations.
• Identify and resolve crawlability, indexing, rendering, and site performance issues.
• Manage XML sitemaps, robots.txt, canonical tags, schema markup, and structured data.
• Improve Core Web Vitals and page experience metrics.
• Work closely with developers to implement SEO best practices.

On-Page SEO:

• Optimise landing pages, blogs, and website content.
• Develop content briefs based on search intent and keyword opportunities.
• Ensure proper implementation of title tags, meta descriptions, headers, image optimisation, and internal linking.
• Support content teams with SEO-driven content recommendations.

Off-Page SEO and Authority Building:

• Develop and execute ethical link-building strategies.
• Conduct backlink analysis and competitor benchmarking.
• Monitor website authority and backlink health.

Analytics and Reporting:

• Track and analyse SEO performance using industry-standard tools.
• Prepare weekly and monthly performance reports.
• Measure rankings, traffic, conversions, and engagement metrics.
• Provide actionable insights to improve organic growth.

AI Search and Emerging Trends:

• Optimise content for AI-powered search experiences and generative search platforms.
• Understand AEO and GEO along with best practices to get results.
• Monitor developments in Google AI Overviews and evolving search behaviours.
• Leverage AI tools for content optimisation, keyword analysis, and workflow efficiency.
• Implement Entity SEO and topical authority strategies.

Requirements:

• 3-4 years of hands-on SEO experience.
• Strong understanding of Technical SEO and On-Page SEO.
• Experience with Google Search Console, Google Analytics 4 (GA4), and Google Tag Manager.
• Knowledge of Core Web Vitals and website performance optimisation.
• Experience with schema markup and structured data.
• Strong understanding of search intent and content optimisation.
• Advanced keyword research and competitor analysis skills.
• Excellent analytical and problem-solving abilities.
• Preferred Tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics 4 (GA4), Looker Studio, Surfer SEO, Clearscope, ChatGPT and AI-powered SEO tools.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Relevant SEO certifications are preferred.

Key Performance Indicators (KPIs):

• Growth in organic traffic.
• Improvement in keyword rankings.
• Increase in qualified leads/conversions from organic channels.
• Technical SEO health score.
• Organic visibility and share of voice.
• Improvement in Core Web Vitals metrics.
• Growth in domain authority and quality backlinks.

Good to Have:

• Data-driven decision-making mindset.
• Strong communication and collaboration skills.
• Ability to manage multiple projects simultaneously.
• Proactive approach toward learning and implementing SEO innovations.
• Awareness of the latest Google algorithm updates, AI search trends, and industry developments.