SEO Specialist

About the Role

We are looking for a results-driven SEO Specialist to join our digital marketing team. In this role, you will be responsible for improving our organic visibility, optimizing website performance, and driving sustainable growth through strategic SEO initiatives.

As search continues to evolve with AI-powered search engines and answer platforms, you will also have the opportunity to work on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies.

If you're passionate about search, analytics, AI-driven discovery, and continuous optimization, we'd love to meet you.

Key Responsibilities:

• Develop and implement effective SEO strategies to increase organic traffic, search visibility, and keyword rankings.
• Conduct keyword research, competitor analysis, search intent analysis, and market trend evaluation.
• Optimize on-page SEO elements including meta tags, headings, content structure, schema markup, and internal linking.
• Perform regular technical SEO audits to identify and resolve issues related to crawlability, indexation, Core Web Vitals, site architecture, and structured data.
• Collaborate with content writers to create high-quality, SEO-friendly, and user-focused content.
• Manage and execute off-page SEO activities such as link building, outreach, and digital PR.
• Monitor website performance using analytics and SEO platforms and identify opportunities for continuous improvement.
• Prepare monthly reports covering organic traffic, keyword performance, technical issues, insights, and recommendations.
• Work closely with developers, designers, and marketing teams to ensure SEO best practices are incorporated into new features, websites, and campaigns.
• Stay updated with changes in search engine algorithms, AI-powered search experiences, and emerging search technologies.

Required Skills & Experience:

• 3-8 years of experience in SEO or digital marketing.
• Strong understanding of search engine algorithms, ranking factors, search intent, and SEO best practices.
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, Google Analytics 4 (GA4), and Google Search Console (GSC).
• Experience with keyword research, competitor analysis, backlink analysis, and technical SEO audits.
• Good understanding of on-page, off-page, and technical SEO.
• Basic knowledge of HTML, CSS, JavaScript fundamentals or nodejs, and CMS platforms such as WordPress, Shopify, or similar systems.
• Familiarity with structured data and Schema.org markup.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Good to Have: AEO & GEO Skills
• Experience or interest in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) will be considered a strong advantage.

Useful tools and technologies may include:

• Google Search Console
• Google Analytics 4 (GA4)
• Ahrefs
• SEMrush
• Screaming Frog
• Schema.org
• Google Rich Results Test
• Google PageSpeed Insights
• AI research and search platforms such as ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot
• AI-assisted content and SEO tools such as Surfer SEO, Clearscope, Frase, MarketMuse, or similar platforms

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Computer Science, Business, or a related field.
• Experience with content strategy, content marketing, or digital marketing campaigns.
• Experience working with developers and technical teams on website optimization.
• Familiarity with AI tools and emerging trends in search and content discovery.
• Experience with AEO, GEO, semantic SEO, or entity-based SEO is a plus.

What We Offer

• Competitive salary and performance bonuses.
• Opportunity to work on cuttingedge AI search technologies.
• Collaborative, innovation driven team culture.

How to Apply

Send your resume and portfolio to [email removed]

Email Subject Line: Application - SEO Specialist(SEO)