SEO Specialist

Global SEO specialist at Randstad Global

We believe as Randstad that the perfect combination of technology and human touch will make us the winner in the human resources industry. We are making great strides in our digital ambition. Part of that includes winning in the online space. To support our journey, we are looking for a global SEO specialist.

Your typical day includes

As a global SEO specialist, you support countries with SEO, AEO and GEO activities with the aim to sustainably grow relevant traffic and conversions to the countries from website and LLMs. Youll perform keyword research, define content opportunities and provide input to the internal and external content writers. In this role, strategy and execution come together. You will recommend a course of action to the digital team and also to the local marketing directors to improve SEO performance and organic citations from LLMs.

We support countries in 3 different levels of support; passive - active - intense. Seo as a service is built on intense support.

On a day-to-day basis, you will work as a member of the global digital marketing team. You will work closely with and report to the global SEO manager. You will contribute to the team's performance by executing innovative projects which will drive the overall SEO performance of Randstad. You will share best practices to ensure the global scale of

Randstad is leveraged.

Your responsibilities

• OpCo analysis by performing multilingual keyword research
• execute content gap analysis
• perform competitor research
• define content ideas for local and global execution
• on page optimization
• optimize for AEO and GEO visibility
• create entity relationships for LLM citations
• optimizing content for LLM first approach
• local SEO optimization, like GMB
• provide SEO training and coaching to our operating companies.
• monitor the performance of the local websites
• create input stories for development to the global omnichannel team
• create recommendations to improve SEO ranking and ensure implementation thereof by local teams
• create SEO documentation for your countries, for example on how to practise internal link building
• share best practices across countries
• input into Global SEO strategy

Your background

competencies

• excellent understanding of white hat SEO principles and Googles best practices
• hands on experience with AEO and GEO concepts
• LLM first organic mindset
• strong experience with structured data implementation
• excellent analytical, organizational, and time management skills
• have a customer-centric mindset
• ability to perform in-depth keyword research in multiple languages
• excellent team player skills
• ability to create and edit Google DataStudio reports
• ability to talk about seo on both an executional and a strategic level
• intercultural sensitivity

capabilities

• masters/bachelors degree, preferably in digital marketing

experience

• 5+ years of experience in SEO
• speaking multiple languages is preferred

Within Randstad we defined the following Human Forward Leadership competencies

• delighting people: connect people (client, talent, employee, society), building strong client relationships, and delivering client-centric solutions.
• performing today: resourcefulness securing and developing resources effectively and efficiently.
• leading change: manages ambiguity operating effectively, even when things are not certain or the way forward is not clear.
• securing the future: drives vision and purpose painting a compelling picture of the vision and strategy that motivates others into action.

What do you get in return?

In return for your talent and effort, we pay a good, competitive salary and offer attractive benefits. Job security and a great work-life balance mean we take care of each other. Imagine having an instant network where everyone wants you to succeed. And we have the numbers to back that up: we’re 38,331 employees strong, with over 4,800 offices in 38 countries. And 47% of our management is female.

Randstad’s performance standards are high, but as a team, we’ll make sure you reach and even exceed them through a wide range of learning and development opportunities. Joining our team means getting to work with great people. Each of them is crucial to maintaining our open-minded, entrepreneurial, and vibrant company culture. Sure you’ll work hard, but this hard work is also rewarded, and success is celebrated. It’s the culture you’ll find in any of our global Randstad offices.

human forward starts with you

Randstad’s purpose is: supporting people and organizations in realizing their true potential. And this starts with making your work meaningful every day. It’s people-work

at its best. Making work meaningful. So if you recognize yourself in the profile above, we gladly invite you to apply for this role.

about Randstad

Randstad is the global leader in the HR services industry. We support people and organizations in realizing their true potential by combining the power of today’s technology with our passion for people. We call it Human Forward. In 2020, we helped nearly two million candidates find a meaningful job with more than 236,000 clients. Furthermore, we trained close to 350,000 people. Randstad is active in 38 markets around the world and has a top-three position in almost half of these. In 2020, Randstad had on average 34,680 corporate employees and generated revenue of € 20.7 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext. For more information, see

www.randstad.com