Seo Specialist

Role & responsibilities

1. On-Page Optimization

• Conduct detailed keyword research, competitor analysis, and content gap analysis.
• Optimize product pages, category pages, blogs, meta tags, headlines, internal linking, and URL structure.
• Implement schema markup, improve crawlability, and optimize site architecture.
• Improve Core Web Vitals, page experience, and mobile optimization.

2. Off-Page SEO

• Develop and execute link-building strategies (guest posts, outreach, high-quality backlinks).
• Manage local citations, business listings, and brand mentions.
• Build authority with ethical, white-hat SEO practices.

3. Technical SEO

• Perform SEO audits and fix issues related to indexing, crawling, sitemaps, and robots.txt.
• Identify and resolve technical errors on WordPress/WooCommerce platforms.
• Monitor website performance, speed optimization, image optimization, and site structure improvements.

4. Performance Tracking & Reporting

• Monitor keyword rankings, organic traffic performance, and SEO KPIs.
• Use analytics tools to generate weekly/monthly performance reports.
• Share actionable insights and recommendations to continuously improve SEO results.

Preferred candidate profile

• Strong understanding of Search Engine Algorithms & Best Practices
• Hands-on experience with On-Page, Off-Page, and Technical SEO
• Experience with WordPress, WooCommerce
• Practical knowledge of SEO tools:
• Google Analytics / GA4
• Google Search Console
• Ahrefs / SEMrush / Ubersuggest
• Screaming Frog or other audit tools
• Excellent understanding of keyword research strategies
• Strong analytical and problem-solving skills
• Ability to work independently, meet deadlines, and deliver results