SEO Specialist - Skincare/ nutraceuticals (D2C Startup)

Key Responsibilities:

 Develop and implement SEO strategies to improve organic search rankings and website traffic.

 Conduct keyword research, competitor analysis, and content optimization.

 Optimize website structure, metadata, internal linking, and technical SEO aspects.

 Monitor and improve site speed, mobile optimization, and user experience (UX) factors.

 Execute link-building strategies to enhance domain authority.

 Analyze and optimize website conversion rates (CRO) through A/B testing and performance tracking.

 Collaborate with content teams to create SEO-friendly blog posts, landing pages, and product descriptions.

 Track and report on SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.

 Stay updated on SEO trends, algorithm changes, and industry best practices.

Good to have:

 Minimum 2 years of experience in SEO and website CRO.

 Proven experience in the D2C industry.

 Proficiency with SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Screaming Frog.

 Strong understanding of on-page, off-page, and technical SEO.

 Excellent analytical and problem-solving skills.

 Ability to work independently and collaborate with cross-functional teams.