SEO Specialist | Shiksha| Infoedge| Noida|

Proven experience (6-12 years)

•  as an SEO professional with a focus on Event specific organic traffic & Lead generation 
•  Experience of improving/maintaining SERP ranks for Live Blogs, News, Articles & other content pages
•  Conduct technical SEO audits of website to identify and resolve technical issues affecting SEO, such as crawl ability, indexation, site speed, Core web vitals, and mobile-friendliness etc.
• Data analysis & planning of upcoming events with content team to capture SERP traffic 
•  Strong analytical skills and the ability to interpret data to make informed decisions and recommendations. 
•  Keyword research and analysis, focus on exploring the current keyword landscape, uncovering content gaps, and performing site-specific keyword research 
•  Work closely with content team to ensure on-page optimization, including meta tags, headers, URL structures, and interlinking 
•  Regular competition & market trends analysis to Identify SEO Traffic opportunities for business development 
•  Solid understanding of GA4, Search Console, Similarweb, Semrush, AdWords, MOZ, Ahrefs & other SEO tools 10. Staying Updated on Industry SEO trends & latest Google algorithm updates
•   Strong project management and organizational skills to handle multiple SEO projects and meet deadlines 
•  Excellent communication and collaboration skills to work effectively with cross-functional teams.