SEO Specialist- Organic Lead Generation

Title: SEO Specialist

Location: Gurugram

Experience: 6-7 Years

Employment Type: Full-Time

About the Role

We are looking for a highly result-oriented SEO Specialist who can drive qualified organic lead generation for our B2B SaaS products. The ideal candidate should have proven experience in improving search visibility, increasing high-intent organic traffic, and converting visitors into qualified sales leads.

This role is not focused only on improving keyword rankings—it is focused on delivering measurable business outcomes through SEO.

Key Responsibilities

• Develop and execute end-to-end SEO strategies to increase qualified organic leads.
• Conduct comprehensive keyword research with a focus on commercial and high-intent search terms.
• Perform technical SEO audits and implement recommendations to improve website performance.
• Optimize website architecture, internal linking, metadata, schema markup, and Core Web Vitals.
• Build topical authority through content clusters, pillar pages, landing pages, comparison pages, and case studies.
• Collaborate with the content, design, and development teams to create SEO-optimized content.
• Plan and execute ethical link-building campaigns through digital PR, guest posting, and outreach.
• Monitor website performance using Google Search Console, Google Analytics 4, Ahrefs, SEMrush, or similar tools.
• Track keyword rankings, traffic, conversion rates, and organic lead generation.
• Analyze competitor SEO strategies and identify opportunities to outperform them.
• Improve organic conversion rates by working closely with marketing and product teams.
• Prepare weekly and monthly SEO performance reports with actionable insights.

Required Skills

• Strong expertise in On-Page, Off-Page, and Technical SEO.
• Hands-on experience with Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Google Tag Manager.
• Strong understanding of keyword intent, topical authority, E-E-A-T, schema markup, and Core Web Vitals.
• Experience with content strategy for B2B SaaS products.
• Understanding of HTML, CSS, JavaScript, and website architecture from an SEO perspective.
• Knowledge of conversion rate optimization (CRO) and SEO analytics.
• Excellent analytical and problem-solving skills.
• Strong communication and stakeholder management abilities.

Preferred Qualifications

• Experience working with B2B SaaS, HR Tech, Productivity Software, Cybersecurity, or AI products.
• Experience in international SEO targeting the US, UK, Europe, Middle East, and APAC markets.
• Familiarity with WordPress or other CMS platforms.
• Experience using AI tools such as ChatGPT for SEO research, content briefs, and workflow automation.

Key Performance Indicators (KPIs)

The selected candidate will be evaluated on measurable business outcomes, including:

• Increase in qualified organic leads.
• Growth in high-intent keyword rankings.
• Organic demo requests and contact form submissions.
• Organic conversion rate.
• Growth in organic traffic from target geographies.
• Increase in indexed pages and keyword visibility.
• Improvement in website health score and Core Web Vitals.
• Quality and authority of acquired backlinks.
• Monthly SEO performance against agreed targets.

What We're Looking For

• Data-driven mindset with a strong focus on ROI.
• Ability to own SEO strategy end-to-end.
• Proven track record of generating organic business leads.
• Self-motivated, proactive, and accountable for results.
• Ability to work in a fast-paced product company.

Why Join Us

• Work on innovative AI-powered SaaS products.
• Opportunity to build SEO strategy from the ground up.
• Exposure to global B2B markets.
• Collaborative environment with opportunities for growth and ownership.