SEO Specialist - Organic Growth - Fintech

Role Overview:

We are looking for a results-driven SEO Specialist to improve organic visibility, search rankings, website traffic, and lead generation across our digital properties. The ideal candidate should have strong expertise in Technical SEO, On-Page SEO, GA4, Google Search Console, and SEO analytics, with experience working in a performance-driven environment.

Prior experience in stock broking, investments, banking, fintech, or financial services will be preferred.

Key Responsibilities:

SEO Strategy & Execution:

- Develop and execute on-page, technical, and content SEO strategies to drive organic growth.

- Conduct keyword research, content gap analysis, and competitor benchmarking to identify growth opportunities.

- Optimize website architecture, internal linking, metadata, URLs, landing pages, and content for improved search visibility.

- Collaborate with content, product, technology, and marketing teams to implement SEO recommendations.

Technical SEO:

- Identify and resolve technical SEO issues related to crawling, indexing, canonicals, redirects, XML sitemaps, robots.txt, page speed, and Core Web Vitals.

- Implement and monitor structured data (Schema Markup) and other SEO best practices.

- Conduct regular SEO audits using tools such as Screaming Frog, Ahrefs, SEMrush, or similar platforms.

Analytics & Reporting:

- Monitor organic traffic, keyword rankings, impressions, clicks, CTR, leads, and conversion performance.

- Leverage Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager to measure and improve SEO effectiveness.

- Create actionable insights and performance dashboards for stakeholders.

Compliance & Industry Best Practices:

- Ensure SEO recommendations align with financial-services compliance guidelines.

- Apply E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL best practices for financial content.

- Stay current with Google algorithm updates, AI-driven search trends, and evolving SEO best practices.

Required Skills & Qualifications:

- 4 - 5 years of hands-on SEO experience.

- Strong expertise in Technical SEO, On-Page SEO, Keyword Research, and Organic Growth.

- Proficiency in Google Analytics 4, Google Search Console, and Google Tag Manager.

- Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, or equivalent.

- Strong understanding of website architecture, indexing, crawling, and search engine behavior.

- Experience implementing Schema Markup and structured data.

- Strong analytical, reporting, and problem-solving skills.

- Basic familiarity with CMS platforms and content publishing workflows.

Preferred Experience:

- Experience working with stock broking, trading, fintech, investment, banking, or financial services websites.

- Understanding of financial products such as Demat Accounts, Trading Accounts, IPOs, ETFs, Mutual Funds, and Margin Trading Facility (MTF).

- Experience optimizing lead-generation funnels and conversion-focused landing pages.

- Exposure to AI-powered SEO tools and workflows.