Seo Specialist| InfoEdge| Noida|

Role & responsibilities

1) Core SEO and Organic Growth

Own the SEO roadmap for hirist.tech and iimjobs.com and drive measurable growth in qualified organic traffic.

Continuously monitor search terms, rankings, traffic, landing-page performance and search behaviour to identify opportunities and recommend actions.

Conduct ongoing keyword research, identify new keyword clusters and search intents, and build strategies to capture them.

Track competitor SEO performance and identify gaps and opportunities where the brands can build disproportionate visibility.

Stay current with search engine algorithm changes and evolving SEO best practices, and translate them into actions for our platforms.

2. Technical SEO

Own the identification, prioritisation and resolution of technical SEO opportunities across both platforms.

Work closely with product and engineering teams on:

• Website architecture and crawlability
• Indexation and crawl-budget optimisation
• Internal linking
• Page templates and dynamic page optimisation
• Schema markup and structured data
• Core technical SEO hygiene
• HTML, CSS and JavaScript implications for search
• Canonicals, redirects and duplicate-content issues

3. Content-led Search Growth

Build the SEO content strategy based on what users are actually searching for.

Identify high-value career, job, salary, skill, company and professional search opportunities and translate them into scalable content formats and landing-page strategies.

Build advanced internal-linking and content-cluster strategies that help establish topical authority across priority career and job categories.

4. Platform & User Content SEO/GEO Engine

hirist.tech and iimjobs.com generate signals that most publishers do not have: jobs, searches, hiring behaviour, salary information, skills, career questions and user conversations.

Your job will be to help turn these signals into discoverable content. Partner with brand and product teams to identify useful platform and user-generated content that can feed into the organic growth stack.

5. GEO & AI Search Visibility

Build our visibility across the emerging AI search ecosystem.

Develop content and technical strategies that improve the likelihood of hirist.tech and iimjobs.com being surfaced or cited across AI Overviews, answer engines and LLM-led search experiences.

Build strong foundations around:

• E-E-A-T and organic brand authority
• Entity-based SEO
• Semantic search
• Structured data
• Featured snippets and zero-click search
• AI Overviews
• Citation-friendly, authoritative content

6. AI-assisted SEO at Scale

Use AI intelligently to increase the speed and scale of SEO execution without compromising quality.

Build AI-assisted workflows for activities such as keyword clustering, content opportunity identification, content briefs, optimisation of existing pages, internal linking recommendations, competitor analysis and large-scale SEO diagnostics.

7. Analytics, Measurement & Reporting

Build a clear measurement framework for organic growth.

Track and report metrics including:

• Qualified organic traffic
• Keyword visibility and rankings
• Organic registrations/conversions
• Indexed pages and crawl health
• Performance of SEO landing pages
• Non-brand search growth
• AI search visibility and citations
• Content contribution to organic growth