SEO Specialist (GEO & AEO) 3-7 Years

About the Role

Ardent Digital & Beyond, an Australian cruise company, is looking for an experienced SEO Specialist to drive organic growth across search engines and AI-powered discovery platforms. You'll lead SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) initiatives with a strong focus on technical SEO, content strategy, and performance.

Key Responsibilities

• Develop and execute SEO, GEO, and AEO strategies to improve rankings, organic traffic, and conversions.
• Own end-to-end SEO strategy: technical audits, on-page optimisation, and link acquisition
• Manage technical SEO health crawlability, indexation, canonicalization, site speed, structured data/schema
• Optimise for Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) to maintain visibility in AI-driven search results and to improve conversions.
• Conduct keyword research and competitor analysis to identify content and ranking opportunities
• Diagnose and fix ranking volatility, cannibalization, and other identified issues
• Track performance via GA4, Search Console, and rank-tracking tools; report on organic traffic, rankings, and conversion metrics
• Stay current on algorithm updates and search engine behaviour shifts (including AI Overviews / LLM-driven search)
• Track and report KPIs including rankings, traffic, conversions, and ROI.
• Collaborate with content, design, and development teams to implement SEO best practices.

Must-Have Requirements

• 3-7 years of hands-on SEO experience with proven organic growth results.
• Proven experience with schema markup, site audits, and CRO.
• Strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, GEO, and AEO.
• Proficiency in Google Analytics 4, Google Search Console, SEMrush, and Screaming Frog.
• Solid understanding of website architecture, crawling, indexing, schema markup, and Core Web Vitals.
• Working knowledge of HTML, CSS, JavaScript, and WordPress.
• Experience managing SEO campaigns for multiple websites
• Strong analytical and communication skills.
• Comfortable working across both strategy and execution

Nice to Have

• Experience in the travel, tourism, or e-commerce industry.
• Familiarity with AI search optimization and structured content strategies.