SEO & SMO Specialist

Job Details

• No. of Vacancy: 2 Nos
• Experience Type: Experienced
• Minimum Experience: 2 Years
• Location: Bhubaneswar
• Qualification: MBA

Job Description

• Plan and execute SEO and SMO strategies for company and client websites.
• Perform On-Page, Off-Page, and Technical SEO audits and optimization.
• Conduct Keyword Research, Competitor Analysis, and Search Intent Analysis.
• Optimize Website Pages, Blogs, Landing Pages, Meta Tags, Headings, Images, and Internal Linking.
• Improve website Indexing, Crawling, XML Sitemaps, Robots.txt, Canonical Tags, and Schema Markup.
• Monitor Keyword Rankings, Organic Traffic, Core Web Vitals, and website performance.
• Build high-quality Backlinks, Guest Posts, and Digital PR campaigns.
• Optimize content for Featured Snippets, Voice Search, AEO, and AI Search (GEO).
• Manage and optimize Facebook, Instagram, LinkedIn, X (Twitter), and other social media platforms.
• Create and schedule engaging Social Media Content, campaigns, and promotional posts.
• Coordinate with Content Writers, Designers, Developers, and Marketing Teams.
• Prepare Weekly and Monthly SEO/SMO Performance Reports.

Skills Required

• On-Page SEO
• Off-Page SEO
• Technical SEO
• SEO
• SMO
• AEO
• GEO
• Keyword Research and Content Optimization
• Google Analytics 4 (GA4) and Google Search Console
• Google Tag Manager (Basic)
• Schema Markup and Structured Data
• Core Web Vitals and Website Performance Optimization
• Backlink Building, Guest Posting, and Link Building
• Social Media Management and Content Planning
• Facebook
• Instagram
• LinkedIn
• YouTube
• X (Twitter)
• Strong Analytical
• Communication
• Reporting Skills
• Experience with WordPress or other CMS Platforms
• Knowledge of HTML, CSS, and basic JavaScript
• Experience with Local SEO and Google Business Profile
• Understanding of Lead Generation and Conversion Optimization
• Experience in B2B, IT, ERP, SaaS, or Software Industry

Other Skills Required

• Schema Markup Validator
• ChatGPT
• Gemini
• Perplexity
• Copilot
• or similar AI tools
• Meta Business Suite
• Canva
• Microsoft Clarity
• Screaming Frog
• Ahrefs
• SEMrush
• Moz
• Ubersuggest
• Bing Webmaster Tools
• Looker Studio
• Google PageSpeed Insights
• Google Trends
• Google Keyword Planner
• Google Tag Manager
• Google Search Console
• Google Analytics 4