SEO PPC Manager

Roles and Responsibilities :

• Develop and execute comprehensive SEO/PPC strategies to drive website traffic, conversions, and revenue growth.
• Conduct keyword research, on-page optimization, off-page optimization, and campaign tracking using Google Analytics.
• Manage multiple PPC campaigns across various platforms (CPC/CPL) to achieve desired ROI targets.
• Collaborate with cross-functional teams to integrate SEO/PPC efforts into overall digital marketing initiatives.

Job Requirements :

• 5-10 years of experience in performance marketing or a related field.
• Proven track record of success in managing CPL/CPC campaigns on Google Ads.
• Strong understanding of keyword research, on-page optimization techniques, and off-page optimization best practices.
• Proficiency in Google Analytics for campaign tracking and reporting.