Seo Manager

JOB DESCRIPTION

Position: SEO Manager

Job Summary

Responsible for developing and implementing comprehensive SEO strategies to improve the organization's organic visibility, search rankings, website traffic, lead generation, and overall digital presence. The role will focus on driving organic growth for EdTech programs, courses, and educational content while ensuring strong technical, on-page, off-page, and content SEO performance.

Key Responsibilities

• Develop and implement comprehensive SEO strategies aligned with business, marketing, and student acquisition objectives.
• Drive organic traffic, qualified leads, and conversions for courses, programs, and other EdTech offerings.
• Conduct keyword research, competitor analysis, search intent analysis, and market research to identify growth opportunities.
• Develop and execute On-Page SEO strategies, including title tags, meta descriptions, headings, internal linking, URL structure, schema markup, and content optimization.
• Manage Technical SEO activities, including website crawling, indexing, site architecture, Core Web Vitals, page speed, mobile optimization, redirects, broken links, canonicalization, and structured data.
• Develop and execute Off-Page SEO and link-building strategies to improve domain authority and search visibility.
• Work closely with content writers, editors, developers, designers, and marketing teams to ensure SEO best practices are incorporated across the website.
• Develop SEO strategies for course pages, program pages, landing pages, blogs, educational resources, and other high-intent search pages.
• Optimize content based on search intent, keyword trends, SERP analysis, and user behavior.
• Identify opportunities to improve rankings for high-value keywords related to courses, education, careers, certifications, skills, and learning programs.
• Monitor and analyze organic search performance using tools such as Google Search Console, Google Analytics, Google Keyword Planner, SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Track key SEO metrics including organic traffic, keyword rankings, CTR, conversions, leads, engagement, and revenue contribution.
• Conduct regular SEO audits and implement corrective actions to improve website performance.
• Monitor Google algorithm updates and proactively assess their impact on organic performance.
• Develop and maintain SEO dashboards and periodic performance reports for management.
• Work with the development team to implement technical SEO recommendations and ensure SEO-friendly website architecture.
• Identify content gaps and develop content clusters, topic clusters, pillar pages, and internal linking strategies.
• Perform regular competitor analysis to identify content, keyword, backlink, and ranking opportunities.
• Manage and improve local SEO activities, where applicable, including Google Business Profile and location-based search visibility.
• Support SEO strategies for new website launches, course launches, landing pages, and major marketing campaigns.
• Collaborate with performance marketing and social media teams to ensure alignment between paid and organic acquisition strategies.
• Stay updated on SEO trends, Google algorithm changes, AI search developments, and emerging search technologies.
• Lead and mentor SEO executives, specialists, content teams, or external SEO agencies, as applicable.

EdTech-Specific Responsibilities

• Build SEO strategies around courses, certifications, degree programs, career paths, skills, examinations, and educational topics.
• Optimize course and program pages to improve organic visibility and student acquisition.
• Identify high-intent search queries that can generate qualified student enquiries and applications.
• Develop content strategies addressing student questions, career opportunities, course comparisons, eligibility, fees, skills, and industry trends.
• Improve organic visibility for key course/program categories and educational offerings.
• Work closely with admissions and marketing teams to understand lead quality and optimize SEO efforts accordingly.

Required Skills & Competencies

• Strong understanding of SEO fundamentals, strategies, and best practices.
• Strong knowledge of Technical SEO, On-Page SEO, Off-Page SEO, and Content SEO.
• Hands-on experience with Google Search Console and Google Analytics.
• Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or similar tools.
• Strong keyword research and competitor analysis skills.
• Good understanding of Google ranking factors, search intent, SERPs, and algorithm updates.
• Strong analytical and data interpretation skills.
• Good understanding of website architecture, HTML basics, schema, and technical SEO concepts.
• Strong communication and stakeholder management skills.
• Ability to manage multiple SEO projects and priorities.
• Strong problem-solving and strategic thinking abilities.
• Data-driven and result-oriented approach.

Qualification & Experience

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, Computer Science, or a related field.
• 58 years of relevant experience in SEO, with experience managing SEO strategy and execution.
• Prior experience in the EdTech/Education industry will be strongly preferred.
• Experience managing SEO for large websites, content-heavy platforms, marketplaces, or E-commerce websites will be an added advantage.
• Experience managing SEO teams or external agencies will be preferred.