SEO Manager

About the Role

We are looking for an experienced SEO Manager to own and scale our organic growth across traditional search

and AI-powered search engines. This is a hands on, strategic role for someone who has built and run SEO in a

B2B SaaS business, thrives in a fast moving startup environment, and is already working at the front edge of

Generative Engine Optimisation.

You will set the SEO strategy, drive the technical, content, and authority work behind it, and make sure our

brand is found, trusted, and cited wherever our buyers are searching, including AI assistants such as ChatGPT,

Gemini, Perplexity, and Google AI Overviews. You will work closely with content, product, and demand

generation to turn organic search into a predictable, compounding growth channel.

Key Responsibilities

• Own the SEO strategy: define and deliver the organic growth roadmap aligned to pipeline and

revenue goals, not just rankings.

• Technical SEO: lead site health, crawlability, indexation, site speed, structured data, and international

or multi site architecture where relevant.

• Content and topical authority: build topic cluster and entity strategies that establish authority across

the buyer journey, working hand in hand with the content team.

• Generative Engine Optimisation: make the brand visible and cited across AI search engines, optimising

for AI Overviews, ChatGPT, Gemini, and Perplexity.

• Authority building: drive digital PR, link earning, and brand mention strategies that strengthen domain

and entity trust.

• Conversion and revenue focus: optimise landing pages and journeys so organic traffic converts into

leads, trials, and pipeline.

• Analytics and reporting: define the metrics that matter, build reporting, forecast impact, and report

clearly to leadership.

• Cross functional collaboration: partner with product, content, design, and demand generation to

embed SEO into how the company builds and markets.

• Stakeholder and vendor management: brief and manage any freelancers, agencies, or tools, and

influence senior stakeholders with clear, data led recommendations.

• Stay ahead: track algorithm changes, AI search shifts, and competitor moves, and translate them into

action quickly.Job Description | SEO Manager

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Generative Engine Optimisation (GEO) Focus

This role has a specific and non negotiable focus on AI search. You will be expected to:

• Build and run a GEO strategy that grows the brand's share of citations across AI answer engines.
• Structure content and data so that it is quotable and citable by large language models.
• Implement and maintain the technical foundations for AI search, such as structured data and machine

readable content.

• Track AI citation share and AI referral traffic as first class metrics alongside traditional rankings.

Essential Experience and Skills

• Minimum 8 years of SEO experience, with a proven record of driving organic growth.
• Primary experience in the B2B SaaS industry, with a strong understanding of longer sales cycles and

buyer journeys.

• Proven experience working in a startup or high growth environment, comfortable with ambiguity,

speed, and ownership.

• At least 2 years of hands on Generative Engine Optimisation experience, optimising for AI powered

search engines.

• Deep technical SEO expertise, including site architecture, structured data, and diagnosing and fixing

complex issues.

• Strong analytical skills, fluent with GA4, Google Search Console, and leading SEO tools such as Ahrefs,

Semrush, or similar.

• Commercial mindset, able to tie SEO activity to pipeline and revenue, and to forecast and prioritise

accordingly.

• Excellent communication skills, able to influence senior stakeholders and collaborate across teams.
• Self-starter, able to own SEO end-to-end with minimal oversight in a remote setting.

Desirable

• Experience leading or mentoring a small team, or managing agencies and freelancers.
• Familiarity with product led growth and self serve SaaS models.
• Experience with international or multi market SEO.
• Working knowledge of HTML, JavaScript rendering, and how they affect SEO.
• Experience with digital PR and link earning campaigns.