SEO Manager

About Apty:

Apty is an AI-enabled Digital Adoption Platform that shows where work breaks inside enterprise applications, helps teams fix issues with less effort, and proves that execution improved.

We are evolving digital adoption — moving from overlays and activity metrics to execution visibility, faster fixes, and measurable ROI.

Role overview:

Weʼre looking for an SEO Manager (4-7 years experience in B2B SaaS) who can drive organic growth in an AI-first search landscape.

This is not a traditional SEO role.

You will own:

• Search strategy across Google + AI platforms (GEO / AI search)
• Keyword + intent strategy
• Content structure and optimization
• Organic pipeline contribution

You will work closely with content, but you are the brain behind what gets created, why it ranks, and how it converts.

What youʼll own:

1. AI-first SEO strategy (core focus)

• Build and execute an AI-first search strategy (GEO + LLM optimization)
• Optimize Apty for:
• AI search engines (ChatGPT, Perplexity, Gemini)
• Featured snippets / zero-click results
• Entity-based search and semantic relevance
• Ensure Apty content is discoverable, extractable, and quotable by AI systems

2. Keyword & search intent ownership

• Own end-to-end keyword strategy:
• High-intent keywords
• Problem-led keywords
• Map keywords to:
• Buyer stages
• Core personas
• Move beyond volume → focus on pipeline-driving intent

3. Content strategy & structure

• Work with content team to:
• Define content briefs, outlines, and narrative structure
• Ensure every page is:
• Search-optimized
• AI-readable
• Outcome-led (not feature-led)
• Enforce:
• Clear information hierarchy
• Internal linking strategy
• Topic clusters and authority building

4. Technical & on-page SEO

• Own on-page optimization:
• Metadata, schema, headings, internal links
• Partner with engineering for:
• Site performance
• Indexing, crawlability
• Structured data for AI/search engines

5. Performance & growth

• Track and improve:
• Pipeline contribution from SEO
• Run experiments across:
• Content formats
• AI visibility
• Conversion optimization

How we work:

• We lead with outcomes, not activity
• We donʼt create content for volume — we create content that:
• ranks,
• gets picked up by AI,
• and drives pipeline
• You will not be measured on:
• blog count
• vanity traffic
• You will be measured on:
• business impact

What success looks like:

• Organic becomes a a predictable pipeline channel
• Apty appears in AI-generated answers for key category queries
• High-intent keywords consistently rank in top positions
• Content is cited, not just indexed

Requirements:

What weʼre looking for:

• Experience: 4-7 years in SEO for B2B SaaS
• Proven track record of:
• Driving pipeline (not just traffic)
• Ranking high-intent keywords
• AI-first mindset (Critical)
• You understand that SEO is changing.
• You have experience with:
• AI search / LLM optimization (or strong exposure)
• Entity-based SEO and semantic search
• Writing for machines + humans
• You think in terms of:
• Will ChatGPT cite this
• Will this show up in AI answers
• Is this structured for extraction

Core skills:

• Keyword research & intent mapping
• Content strategy and structuring
• On-page and technical SEO
• Analytics (GA4, Search Console, SEO tools)

Nice to have:

• Experience in:
• SaaS categories like DAP, ERP, CRM, HR tech
• Understanding of:
• Product-led growth
• B2B buyer journeys