SEO Lead (Local SEO & Google Business Profile — Home Services)

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JOB TITLE

SEO Lead (Local SEO & Google Business Profile — Home Services)

Location Remote

Time Zone US Time Zones (EST–PST)

ROLE OVERVIEW

We are hiring a highly experienced SEO Lead with deep, hands-on experience in home-services and service-based industries to lead and scale SEO delivery across a portfolio of US-based clients. This role is critical to performance and is not suitable for candidates without direct experience in home-services SEO (e.g., HVAC, plumbing, electrical, remodeling, roofing, junk removal, cleaning, painting).

You will own strategy and execution across local SEO, Google Business Profile (GBP), service-area businesses (SABs), competitive metro markets, and multi-location/franchise environments. This is a hands-on role focused on rankings, map pack visibility, calls, and booked jobs—not theory or generic SEO.

You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute clear SEO plans and deliver measurable organic growth for service-based businesses.

KEY RESPONSIBILITIES

• Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)

• Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisition

• Lead scalable SEO processes, templates, QA checks, and reporting standards across accounts

• Stay current on Google algorithm updates, local SEO changes, AI-influenced search behavior, and E-E-A-T considerations specific to service businesses

• Clearly prioritize actions that drive map pack rankings, organic leads, and phone calls

LOCAL SEO & GOOGLE BUSINESS PROFILE (GBP)

• Drive consistent GBP ranking improvements across primary and surrounding service areas

• Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals

• Conduct city-level and service-level keyword research for local expansion

• Support sustained map pack visibility in highly competitive metro markets

• Manage and improve local SERP performance for service-area businesses without storefronts

CONTENT STRATEGY & EXECUTION OVERSIGHT

• Build content strategies for service pages, city/location pages, blogs, and topical authority clusters

• Create SEO briefs aligned with local intent, conversion goals, and service-based search behavior

• Review content for SEO quality, local relevance, and lead-generation effectiveness

• Collaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standards

LINK BUILDING & AUTHORITY DEVELOPMENT

• Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticals

• Maintain simple, scalable backlink playbooks that support local authority and trust

• Monitor backlink gaps, authority metrics, and competitive benchmarks

TECHNICAL SEO & ON-SITE OPTIMIZATION

• Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals

• Work directly with WordPress and development resources to implement SEO improvements

• Support scalable multi-location site structures and internal linking strategies common in home-services businesses

PERFORMANCE, REPORTING & COLLABORATION

• Track performance using GA4, GSC, and SEO tools with a focus on leads, calls, and local visibility

• Collaborate with paid media and LSA teams to align messaging and growth priorities

• Communicate SEO priorities clearly to internal stakeholders and support consistent execution

REQUIRED QUALIFICATIONS

• 3–5+ years of hands-on SEO experience with direct, proven experience in home-services or service-based industries

• Demonstrated success improving local SEO and Google Business Profile rankings for service-area businesses

• Experience competing in highly competitive local markets (map pack + organic results)

• Strong familiarity with multi-location and franchise-style SEO structures

• Solid technical SEO foundation (audits, indexation, internal linking, CWV awareness, basic schema)

• Strong proficiency with WordPress, including on-page optimization and common technical fixes

• Ability to produce clear SEO documentation, briefs, roadmaps, and performance reporting

• Excellent organization and time management across multiple active client campaigns

• Non-negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US- or UK-based teams/clients. Candidates without clear remote experience will not be considered.

Important: This role requires real-world experience in home-services SEO. Candidates without hands-on experience in service-based industries (HVAC, plumbing, electrical, roofing, remodeling, etc.) will not be considered.

PREFERRED QUALIFICATIONS

• Deep experience in one or more home-services verticals (HVAC, plumbing, electrical, roofing, cleaning, junk removal, remodeling)

• Experience with home-services CRMs and marketing stacks (ServiceTitan, Jobber, Workiz, Housecall Pro, or similar)

• Experience collaborating with paid media and Google Local Services Ads (LSA) teams

• Experience implementing and validating structured data/schema

• Experience mentoring junior SEO specialists or coordinating contractors/vendors

TOOLS & TECHNOLOGY

• Google Search Console (GSC), Google Analytics 4 (GA4)

• SEMrush and/or Ahrefs

• WordPress and common SEO plugins

• Local SEO & GBP tooling (citation management, listings, review workflows — tooling varies by client)

• Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)

• Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)

PLEASE NOTE

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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