SEO / GEO / AEO - Manager

Job Summary

SEO / GEO / AEO - Manager Role Overview

You will be responsible for leading SEO, GEO, and AEO strategy for Rubick s D2C, eCommerce, and marketplace clients, driving organic visibility, product discovery, qualified traffic, conversions, and revenue across digital commerce channels.

The role covers technical and on-page SEO, eCommerce and marketplace optimization, AI-driven search, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), with a strong focus on measurable business outcomes.

You will work closely with clients and Rubick s Product, Content, Technology, Marketing, and Operations teams to identify search opportunities, execute growth initiatives, and improve organic performance across D2C websites, eCommerce platforms, quick-commerce channels, and marketplaces.

Responsibilities

Part 1: SEO Fundamentals

• Own SEO Strategy: Develop end-to-end SEO strategies aligned with client objectives, search behavior, competition, and growth opportunities.
• Build SEO Roadmaps: Define priorities across technical SEO, on-page optimization, content, keywords, marketplaces, and conversion opportunities.
• Technical SEO: Manage crawlability, indexation, site architecture, Core Web Vitals, mobile experience, canonicals, redirects, and structured data.
• On-Page eCommerce SEO: Optimize metadata, content structure, internal linking, category pages, product pages, collections, landing pages, and product discovery journeys.
• Marketplace Optimization: Improve product listings, content, keywords, and discoverability across Amazon, Flipkart, and other relevant marketplaces.
• Performance Management: Track rankings, organic traffic, visibility, conversions, revenue, and other SEO KPIs to identify opportunities and measure impact.
• Client Cross-Functional Leadership: Lead client discussions and work with Product, Technology, Content, Marketing, and Development teams to execute SEO initiatives.

Part 2: AI-Driven SEO, GEO AEO

• AI Search Strategy: Develop SEO strategies aligned with AI-powered search, changing search behavior, and emerging discovery experiences.
• GEO AEO: Optimize content, product information, structured data, QA formats, and digital experiences to improve visibility across generative and answer-based search.
• AI Discovery: Identify opportunities to improve brand and product visibility across ChatGPT, Google AI experiences, Microsoft Copilot, and other emerging AI search platforms.
• AI-Powered Workflows: Use AI tools for keyword research, search-intent analysis, content optimization, competitive intelligence, technical audits, and reporting.
• Search Evolution: Monitor algorithm changes, SERP features, AI search developments, and emerging discovery channels and translate them into actionable strategies.

Part 3: eCommerce Growth Innovation

• Drive Organic Growth: Connect SEO initiatives with product discovery, qualified traffic, conversions, revenue, and overall business objectives.
• Optimize eCommerce Platforms: Develop SEO strategies across Shopify, Magento, WordPress, and other eCommerce technologies.
• Lead SEO Migrations: Plan and execute SEO requirements for migrations, redesigns, domain changes, platform transitions, and major architecture updates.
• Build Scalable Systems: Create repeatable SEO frameworks, processes, dashboards, templates, and best practices across clients and markets.
• Identify Growth Opportunities: Use competitor, keyword, market, and search analysis to uncover new organic growth opportunities.
• Improve Conversion Performance: Partner with relevant teams to identify CRO opportunities across organic landing pages, category pages, product pages, and other high-value destinations.
• Drive Innovation: Evaluate emerging SEO, AI, GEO, AEO, and eCommerce trends and introduce relevant strategies, tools, and processes.

To Have

• 7+ years of hands-on SEO experience, preferably across D2C, eCommerce, or marketplace businesses.
• Strong technical SEO expertise across crawling, indexing, site architecture, Core Web Vitals, redirects, canonicals, and structured data.
• Proven experience driving organic traffic, rankings, conversions, and revenue.
• Hands-on experience with Shopify, Magento, WordPress, and other eCommerce platforms.
• Marketplace SEO experience across Amazon, Flipkart, and similar platforms.
• Proficiency in SEMrush, Ahrefs, Screaming Frog, GA4, GSC, GTM, Adobe Analytics, and Looker Studio.
• Experience managing SEO migrations, redesigns, and platform transitions.
• Strong understanding of AI SEO, GEO, AEO, AI search, and emerging search platforms.
• Experience using AI tools for SEO research, content optimization, competitive analysis, and automation.
• Strong analytical and problem-solving skills with the ability to translate SEO data into business opportunities.
• Ability to work cross-functionally with Content, Product, Technology, Marketing, and Development teams.
• Strong client-facing communication and presentation skills.
• Understanding of eCommerce product discovery, category pages, product pages, and conversion funnels.
• High ownership, execution focus, and project management skills.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.