Seo Executive

Key Responsibilities:

1. Answer Engine & Generative AI Optimization (AEO & GEO)

• AI Search Optimization: Optimize site content and entity architecture so client brands are recognized, cited, and recommended by AI answer engines (Perplexity, ChatGPT, Gemini, Claude).
• Schema & Snippet Winning: Implement advanced structured data (JSON-LD Schema, FAQ, How-To, Article, Product, Organization) to maximize capture of Google AI Overviews and Featured Snippets.
• LLM Mentions Tracking: Track and report on AI search brand mentions, citation frequency, and referral traffic coming from LLM search models.

2. On-Page & Content Strategy

• Keyword & Intent Mapping: Perform in-depth intent-based keyword research, topical mapping, and content gap analysis across client industry verticals.
• On-Page Execution: Optimize meta tags, heading structures, internal linking architecture, and conversational answer blocks for high-intent search terms.
• E-E-A-T Alignment: Collaborate with content writers to create AI-ready, highly authoritative, E-E-A-T compliant landing pages and articles.

3. Technical SEO & Site Performance

• Technical Audits: Conduct technical audits using Screaming Frog, SEMrush, and Ahrefs to resolve crawlability, indexing, canonicalization, and Core Web Vitals issues.
• Webmaster Management: Manage Google Search Console (GSC), Bing Webmaster Tools, XML sitemaps, robots.txt, and AI crawler access rules.

4. Off-Page Authority & Local SEO

• Authority Acquisition: Execute white-hat outreach, digital PR, brand citation, and contextual link-building campaigns.
• Local Search: Manage Google Business Profiles (GBP) and local directory entity signals for local client accounts.

5. Analytics & Performance Reporting

• Data Analysis: Monitor organic rankings, site traffic, user interaction, and conversion paths in Google Analytics 4 (GA4).
• Reporting Dashboards: Prepare clear, concise monthly client growth reports using Google Looker Studio.

Requirements & Skills:

• Experience: 1.5 to 4 years of hands-on SEO experience, preferably within a digital agency setting.
• Core SEO Mastery: Strong grasp of Google search algorithm updates, technical SEO, E-E-A-T, on-page optimization, and ethical link acquisition.
• GEO/AEO Awareness: Proven knowledge of optimizing for AI search platforms, structured JSON-LD schema, direct answers, and LLM citations.
• Tool Stack: Proficiency in Google Analytics 4 (GA4), Google Search Console (GSC), SEMrush / Ahrefs, Screaming Frog, and Google Tag Manager (GTM).
• Technical Skills: Basic understanding of HTML/CSS, WordPress/Shopify CMS, and JSON-LD schema code structure.
• Communication: Good written and verbal communication skills for team collaboration and performance reporting.