SEO Executive

Job Requirements

1. Develop and execute short- and long-term SEO strategies aligned with overall business and organic growth objectives.
2. Drive on-page, off-page and technical SEO optimisation across all websites to improve organic visibility, rankings and traffic.
3. Conduct regular keyword research, search intent analysis and competitive benchmarking to identify new growth opportunities and optimise keyword targeting.
4. Optimise key on-page elements including titles, meta descriptions, headings, internal linking, content, URLs and structured data; develop and execute an effective off-page SEO strategy.
5. Analyse website user behaviour and search performance to identify opportunities for SEO-led improvements in website structure, navigation, content and user experience.
6. Track and analyse SEO KPIs including organic traffic, impressions, CTR, rankings, engagement, conversions and organic revenue; identify performance gaps and recommend actionable optimisation strategies.
7. Work closely with the IT/Tech team to identify and resolve technical SEO issues and improve website crawlability, indexability, Core Web Vitals and overall technical SEO health.
8. Stay updated on Google algorithm updates, SEO best practices and emerging search trends, and translate these into actionable strategies.
9. Partner with the Content team to develop and execute SEO-led content strategies, including content planning, optimisation, topic opportunities and search intent alignment.
10. Drive AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) initiatives to improve website visibility across AI-powered search and answer platforms.
11. Drive e-commerce SEO optimisation across PLPs, PDPs and category pages, including product/category taxonomy, faceted navigation, internal linking and structured data.
12. Own international SEO initiatives including keyword localisation, hreflang, country-specific optimisation and management of duplicate content across international websites.
13. Use tools such as Google Search Console, GA4, Semrush/Ahrefs and Screaming Frog to conduct SEO audits, identify opportunities and measure business impact.

Work Experience

• Strong technical SEO expertise
• Strong experience in e-commerce SEO – PLP, PDP, category and product optimisation
• Experience managing large product/catalogue websites
• Strong understanding of international SEO and hreflang
• Hands-on experience with Google Search Console and GA4
• Proficiency in Screaming Frog + Semrush/Ahrefs
• Strong keyword research and content strategy skills
• Ability to diagnose traffic/ranking/CTR/conversion drops
• Experience working with developers/tech teams to implement SEO recommendations
• Strong understanding of Google algorithm updates and SERP changes
• Ability to translate SEO data into business/revenue insights