Seo Executive

SEO Specialist / Senior SEO Executive

Experience: 4-5 Years

We are looking for an experienced SEO Specialist who can independently manage SEO strategy, execution, technical audits, content planning, and organic growth for B2B and international websites.

The candidate should understand SEO beyond rankings and focus on qualified traffic, leads, conversions, and revenue.

Key Responsibilities

• Develop and execute complete SEO strategies.
• Perform technical SEO audits and implementation planning.
• Conduct keyword research based on:
  
• Search intent
• Competition
• Commercial value
• Funnel stage
• Build keyword clusters and topic strategies.
• Optimize website architecture and internal linking.
• Handle on-page SEO, including:
  
• Titles
• Meta descriptions
• Headers
• URL structure
• Schema
• Content optimization
• Identify and fix:
  
• Crawl issues
• Indexing problems
• Duplicate content
• Canonical issues
• Redirect errors
• Broken links
• Core Web Vitals issues
• Work with developers to implement technical SEO recommendations.
• Build high-quality backlink and digital PR strategies.
• Perform competitor SEO analysis.
• Create SEO content briefs for writers.
• Optimize service pages, product pages, blogs, and landing pages.
• Monitor Google algorithm updates and adjust strategy accordingly.
• Manage Local SEO and Google Business Profiles when required.
• Improve organic conversion rates, not just website traffic.

AEO & GEO Responsibilities

The candidate should understand modern search beyond traditional Google rankings.

Experience or knowledge in:

• Answer Engine Optimization
• Generative Engine Optimization
• AI search visibility
• Featured snippets
• People Also Ask optimization
• Entity-based SEO
• Structured data
• AI-generated search results
• Optimizing content for ChatGPT, Gemini, Perplexity and AI Overviews

Required Tools

Strong working knowledge of:

• Google Search Console
• Google Analytics 4
• Ahrefs / SEMrush
• Screaming Frog
• Google Keyword Planner
• PageSpeed Insights
• Google Trends
• Looker Studio
• Google Sheets / Excel

Knowledge of GTM, Hotjar, Clarity or similar tools will be an advantage.

Key KPIs

Performance will be measured through:

• Organic traffic growth
• Qualified organic leads
• Keyword rankings
• Top 3 / Top 10 keyword growth
• Organic conversion rate
• Non-branded traffic
• Organic revenue
• Indexed pages
• CTR improvement
• Backlink quality
• Domain authority growth
• Technical SEO health
• Lead-to-sale contribution

Required Experience

• 45 years of hands-on SEO experience.
• Strong understanding of B2B and lead-generation SEO.
• Experience handling international SEO campaigns preferred.
• Experience targeting markets such as USA, UK, Canada, UAE or Australia will be an advantage.
• Strong analytical and research skills.
• Ability to independently create and execute SEO roadmaps.
• Agency experience preferred.

B2B SEO Understanding

The candidate should understand how SEO differs for B2B businesses.

They should be able to:

• Target decision-makers.
• Identify high-commercial-intent keywords.
• Build BOFU, MOFU and TOFU content.
• Generate leads from organic traffic.
• Create service and industry-specific landing pages.
• Build authority in competitive B2B niches.
• Track SEO leads through CRM and sales pipelines.

Interview Evaluation

Candidates should be prepared to explain:

1. How they would perform a complete SEO audit.
2. How they prioritize SEO issues.
3. How they would rank a new B2B website.
4. How they select keywords with commercial intent.
5. How they measure SEO ROI.
6. How they recover traffic after an algorithm update.
7. How they approach backlink acquisition.
8. How they use Search Console data to identify opportunities.
9. How they would generate leads through SEO.
10. How they would build an SEO strategy for a competitive international market.

Practical Assignment

The candidate may be given a live website and asked to provide:

• Technical SEO audit
• Keyword opportunities
• Competitor analysis
• On-page recommendations
• Content gap analysis
• Backlink strategy
• 90-day SEO roadmap
• Expected KPIs
• Lead-generation opportunities

We are looking for someone who can own SEO end-to-end and answer one core question:

How will organic search contribute to pipeline and revenue?