SEO Executive (Only Female)

JOB DESCRIPTION: SEO EXECUTIVE

Position: SEO Executive
Experience: 2+ Years
Qualification: Graduation Required
Gender: Female Candidates Only
Job Type: Full-Time
Location: Delhi / NSP

Company Overview

We are an established education consultancy specialising in international education and student-focused services. The group operates through multiple business verticals and subsidiary companies, with operations spanning education, travel, media and brand collaborations, technology solutions, manpower services, and healthcare-related initiatives.

Job Overview

We are looking for a skilled, analytical, and detail-orientated SEO executive with 2+ years of experience to manage and execute SEO, content marketing, WhatsApp API, email marketing, DLT/SMS services, automation, and digital engagement activities.

The ideal candidate should have strong knowledge of SEO, technical SEO, content marketing, keyword research, website optimisation, WhatsApp API workflows, email marketing, DLT/SMS services, and AI-driven digital marketing strategies. The candidate should also have excellent communication skills, analytical thinking, and the ability to independently manage multiple digital marketing activities.

Key Responsibilities

• Develop and implement effective SEO strategies to improve website rankings, organic traffic, visibility, and search performance.
• Conduct comprehensive keyword research, competitor analysis, search intent analysis, and content gap analysis.
• Execute on-page, off-page, and technical SEO activities.
• Optimise website content, meta titles, meta descriptions, headings, URLs, internal linking, image optimisation, and other on-page elements.
• Perform technical SEO audits and identify issues related to crawlability, indexing, site architecture, broken links, redirects, canonical tags, XML sitemaps, robots.txt, page speed, and mobile responsiveness.
• Monitor and improve Core Web Vitals and overall website performance in coordination with the technical team.
• Identify SEO issues and coordinate with technical and content teams for timely implementation and improvements.
• Monitor website performance using Google Search Console, Google Analytics, and relevant SEO tools.
• Develop and execute content marketing strategies aligned with SEO objectives and target audience requirements.
• Plan content topics based on keyword opportunities, search intent, competitor analysis, and content gaps.
• Coordinate with content writers and other teams to create SEO-friendly blogs, website content, landing pages, and other digital content.
• Optimise existing content and identify opportunities for content updates, refreshes, and organic growth.
• Manage and optimise WhatsApp Business API campaigns and communication workflows.
• Create, manage, and monitor automated WhatsApp flows for lead engagement, follow-ups, and customer communication.
• Develop and maintain lead-nurturing and communication workflows.
• Plan, execute, and monitor email marketing campaigns.
• Track email campaign performance, including open rates, click-through rates, engagement, and conversions.
• Manage DLT registration, SMS sender ID/header registration, and message template approvals.
• Coordinate DLT-related requirements with telecom operators and SMS service providers.
• Plan and monitor SMS campaigns, delivery reports, and related communication activities.
• Ensure coordination of DLT/SMS services with WhatsApp Business API, email marketing, and other automated communication workflows.
• Develop and implement AI-driven SEO and digital marketing strategies to improve research, content planning, optimisation, automation, and campaign efficiency.
• Explore and implement relevant AI tools and workflows for keyword research, content ideation, competitor analysis, SEO analysis, content optimisation, reporting, and marketing automation.
• Monitor changes in AI search, search engine algorithms, search trends, and evolving digital marketing practices and adapt strategies accordingly.
• Track SEO, content marketing, WhatsApp, email marketing, and DLT/SMS performance using relevant KPIs.
• Prepare regular performance reports and provide actionable insights based on campaign and website data.
• Stay updated with the latest developments in SEO, technical SEO, content marketing, AI search, automation, DLT/SMS services, and digital marketing.

Required Skills & Qualifications

• Graduation in any relevant discipline.
• Minimum 2+ years of relevant experience in SEO / digital marketing.
• Female candidates only.
• Strong understanding of SEO fundamentals and search engine ranking factors.
• Strong knowledge of on-page, off-page, and technical SEO.
• Practical knowledge of technical SEO audits and website optimisation.
• Understanding of crawlability, indexing, redirects, canonical tags, XML sitemaps, robots.txt, internal linking, and website architecture.
• Knowledge of Core Web Vitals, page speed optimisation, mobile SEO, and technical website performance.
• Strong knowledge of keyword research, search intent, competitor analysis, and content gap analysis.
• Strong understanding of content marketing and SEO content strategy.
• Experience in planning and optimising blogs, landing pages, website content, and other SEO-focused content.
• Excellent understanding of WhatsApp Business API and automation workflows.
• Strong knowledge of flow management and lead automation.
• Hands-on experience with email marketing and campaign management.
• Working knowledge of DLT registration, SMS sender ID/header registration, and message template approval processes.
• Understanding of SMS campaign management and coordination with telecom service providers.
• Excellent verbal and written communication skills.
• Good knowledge of Google Analytics and Google Search Console.
• Experience with SEO tools such as SEMrush, Ahrefs, Ubersuggest, Screaming Frog, or similar tools.
• Working knowledge of HTML, website structure, and technical SEO concepts.
• Understanding of AI tools, AI-assisted SEO, AI search, and AI-driven content strategies.
• Ability to use AI tools effectively for research, content planning, optimisation, automation, and digital marketing analysis.
• Strong analytical and problem-solving skills.
• Good understanding of lead generation, customer journeys, and conversion funnels.
• Ability to manage multiple campaigns, projects, and tasks simultaneously.
• Strong attention to detail and ability to work independently.

Preferred Skills

• Experience with CRM and marketing automation platforms.
• Knowledge of email marketing tools such as Mailchimp, Brevo, HubSpot, or similar platforms.
• Understanding of UTM tracking, CTR, conversion rates, engagement rates, and campaign analytics.
• Knowledge of content marketing, content optimisation, and social media marketing.
• Experience with Google Tag Manager and website tracking implementation.
• Understanding of structured data / schema markup and its implementation.
• Knowledge of Looker Studio or similar reporting platforms.
• Familiarity with AI-powered SEO and digital marketing tools.
• Understanding of emerging AI search and Generative Engine Optimisation (GEO) concepts.