SEO & Digital Marketing Specialist

Job Summary


Responsibilities

• Develop and implement SEO strategies to improve website rankings, organic traffic, and online visibility.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Perform on-page and off-page SEO, technical SEO audits, and website optimization.
• Manage and optimize website content, landing pages, blogs, and metadata.
• Plan and execute digital marketing campaigns across relevant online channels.
• Support lead generation and brand awareness initiatives for technology products and IT services.
• Manage social media platforms and coordinate content creation for digital campaigns.
• Monitor website traffic, keyword rankings, campaign performance, and conversion metrics.
• Use analytics tools to identify opportunities and recommend data-driven improvements.
• Collaborate with the content, design, sales, and business development teams to align marketing activities with business goals.
• Stay updated on search engine algorithms, digital marketing trends, and industry best practices.

Required Skills

• 2-3 years of relevant experience in SEO and digital marketing.
• Hands-on experience with on-page SEO, off-page SEO, and technical SEO.
• Strong knowledge of keyword research, backlink building, and competitor analysis.
• Experience with Google Analytics 4 (GA4), Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar platforms.
• Understanding of content marketing, website optimization, and conversion rate optimization.
• Basic understanding of HTML, website structure, and CMS platforms such as WordPress.
• Strong analytical, communication, and problem-solving skills.
• Ability to track campaign performance and prepare periodic reports.

Preferred Qualifications

• Experience marketing technology products, SaaS solutions, IT services, or B2B technology offerings.
• Knowledge of Google Ads, LinkedIn Ads, and paid digital marketing campaigns.
• Experience with B2B lead generation, landing page optimization, and marketing funnels.
• Understanding of email marketing and marketing automation tools.
• Familiarity with AI-powered marketing tools and emerging SEO practices.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.