Seo Digital Marketing Specialist

Digital Marketing Executive SEO Specialist

Company: Movate
Location: Bengaluru (Hybrid)
Experience: 14 Years
Employment Type: Full-Time

About Movate

Movate, formerly known as CSS Corp, is a digital technology and customer experience services company that helps global enterprises accelerate business transformation through innovative technology, digital engineering, and customer support solutions. With over 11,500 professionals across 20+ global locations, Movate partners with leading organizations to deliver exceptional customer and business outcomes.

Role Overview

Movate is seeking a passionate and results-driven Digital Marketing Executive – SEO Specialist to strengthen the company's organic search presence and drive qualified lead generation. The role primarily focuses on SEO (approximately 70%) while also contributing to broader digital marketing initiatives, including paid campaigns, social media, content marketing, email marketing, and analytics.

Key Responsibilities

Search Engine Optimization (70%)

• Conduct keyword research, competitor analysis, and search intent mapping to develop SEO strategies.
• Optimize website content, landing pages, blogs, metadata, URLs, internal linking, images, and schema markup.
• Perform technical SEO audits and address issues related to crawlability, indexing, site speed, Core Web Vitals, mobile usability, redirects, canonicals, sitemaps, and robots.txt.
• Execute ethical link-building initiatives through outreach, guest blogging, digital PR, and partnerships.
• Collaborate with content teams to create and optimize SEO-friendly content.
• Manage local SEO activities, including Google Business Profile optimization.
• Optimize content for featured snippets, AI-powered search experiences, and emerging search trends.
• Monitor SEO performance and prepare regular reports on rankings, traffic, conversions, and visibility improvements.

Digital Marketing Support (30%)

• Support Google Ads and paid social campaigns across platforms such as LinkedIn and Meta.
• Assist in planning, publishing, and monitoring social media campaigns.
• Support email marketing initiatives and marketing automation activities.
• Coordinate website updates through WordPress or similar CMS platforms.
• Configure and manage analytics tracking using GA4 and Google Tag Manager.
• Create dashboards and performance reports using Looker Studio.
• Work closely with content, design, sales, and web teams to support business objectives.

Required Skills

• 1–4 years of hands-on SEO experience.
• Strong expertise in On-Page, Off-Page, and Technical SEO.
• Experience with SEO tools such as:
• Google Search Console
• Google Analytics 4 (GA4)
• SEMrush or Ahrefs
• Screaming Frog
• Moz
• Knowledge of Google Ads, Social Media Marketing, Content Marketing, Email Marketing, or CRO.
• Working experience with WordPress or similar CMS platforms.
• Basic understanding of HTML and CSS.
• Strong analytical and reporting skills using Excel or Google Sheets.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience in B2B, IT Services, or Digital Marketing Agency environments.
• Google Analytics, Google Ads, or HubSpot certifications.
• Experience managing international or multi-location SEO projects.
• Exposure to AI-powered marketing and SEO tools.
• Knowledge of Canva or similar content creation tools.

Key Performance Indicators (KPIs)

• Growth in organic traffic and keyword rankings.
• Increase in qualified organic leads and conversions.
• Improvement in website technical health and Core Web Vitals.
• Acquisition of high-quality backlinks.
• Timely and accurate campaign reporting and execution.

Educational Qualification

• Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field.

Desired Attributes

• Analytical and detail-oriented mindset.
• Strong problem-solving and decision-making skills.
• Ability to manage multiple priorities and deadlines.
• Proactive, self-motivated, and results-oriented.
• Strong collaboration and stakeholder management skills.