SEO & Digital Marketing Specialist | AI Search / GEO

SEO & Digital Marketing Specialist AI Search / GEO

Job Type: Full-time
Experience: 3–5 Years
Location: Jaipur / On-site

About the Role

We are looking for a highly skilled SEO & Digital Marketing Specialist who understands both traditional search and the rapidly evolving AI-powered search ecosystem.

We are not looking for someone who only knows basic keyword research, backlink building, or posting content.

The ideal candidate should understand how people discover brands and products through Google, AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and other AI-powered discovery platforms, and should be able to build strategies that improve our organic traffic, brand visibility, authority, conversions, and AI visibility.

You will be expected to combine SEO + Content + Digital Marketing + Analytics + AI/GEO into one practical growth strategy.

Key Responsibilities

1. SEO

• Develop and execute complete SEO strategies.
• Perform advanced keyword research and search-intent analysis.
• On-page and off-page SEO.
• Technical SEO audits and optimization.
• Website architecture, internal linking, crawlability and indexation.
• Optimize titles, descriptions, headings, content structure and landing pages.
• Competitor and SERP analysis.
• Build high-quality organic authority and backlinks.
• Monitor rankings, organic traffic and conversions.
• Identify new organic growth opportunities.

2. AI Search / GEO / AEO

Strong understanding of Generative Engine Optimization (GEO) and AI-powered search is highly important.

The candidate should understand how to improve the chances of a brand/content being:

• Discovered by AI search systems.
• Mentioned in AI-generated answers.
• Cited as a reliable source.
• Recognized as an authoritative entity.
• Recommended when users ask AI platforms for products, services or solutions.

Experience/knowledge with GEO, AEO, LLM SEO, AI SEO and AI visibility optimization is preferred.

Google's current guidance specifically addresses optimization for generative AI features and notes that existing SEO best practices remain relevant while emphasizing original, useful content and broader content formats such as local, shopping, image and video content.

3. AI & LLM Knowledge

The candidate should be comfortable using AI as a marketing and SEO productivity tool, not simply as a content generator.

Knowledge of:

• ChatGPT
• Google Gemini
• Claude or similar AI tools
• AI-assisted keyword research
• AI-assisted content research
• Prompt engineering
• AI content workflows
• LLM/AI search behavior
• AI visibility and citation tracking
• Content optimization for AI-generated answers

is preferred.

Important: We do not want someone who simply generates hundreds of AI articles.

Google explicitly treats scaled content created primarily to manipulate search rankings as spam, including large volumes of low-value AI-generated content.

4. Content Strategy

• Develop SEO-driven content strategies.
• Create content briefs based on search intent and business goals.
• Identify topic clusters and content gaps.
• Build topical authority.
• Optimize existing content.
• Develop content specifically designed to answer real user questions.
• Improve content quality, originality, credibility and usefulness.
• Work with writers/designers/video teams to produce high-quality content.

5. Technical SEO & Structured Data

Good understanding of:

• Technical SEO
• Schema / Structured Data
• JSON-LD
• Canonicalization
• XML sitemaps
• Robots.txt
• Indexing
• Core Web Vitals / page experience
• JavaScript SEO basics
• URL structure
• Internal linking
• Redirects
• Search Console

Google uses structured data to better understand page content and support richer search appearances.

6. Digital Marketing

The candidate should have a broader understanding of digital marketing beyond SEO.

Knowledge of:

• Google Ads / PPC
• Meta Ads
• Social media marketing
• Content marketing
• Email marketing
• Conversion optimization
• Landing-page optimization
• Remarketing
• Campaign strategy
• Lead generation
• Brand awareness
• Performance marketing will be an advantage.

7. Analytics & Reporting

Strong analytical thinking is required.

Experience with:

• Google Analytics 4
• Google Search Console
• Google Tag Manager
• Looker Studio
• Keyword/rank tracking tools
• Ahrefs
• SEMrush
• Screaming Frog or similar SEO crawlers is preferred.

The candidate should be able to answer:

What changed? Why did it change? What should we do next? What business impact will it have?

What We're Looking For

We want someone who:

• Understands SEO beyond basic keyword optimization.
• Understands how modern search is changing because of AI.
• Can develop strategies independently.
• Is comfortable experimenting and testing new approaches.
• Can analyze data and make decisions based on it.
• Understands both traffic and business conversions.
• Can use AI tools intelligently to improve productivity and research.
• Keeps themselves updated with Google Search and AI-search developments.
• Thinks about brand authority, entities, content quality and visibility, not just rankings.

Ideal Skill Set

Core:

SEO | Technical SEO | On-Page SEO | Off-Page SEO | Keyword Research | Search Intent | Content Strategy | Analytics | Google Search Console | GA4

Modern/AI:

GEO | AEO | AI SEO | LLM SEO | AI Search Optimization | AI Visibility | Prompt Engineering | LLMs | AI Content Strategy | Entity SEO | Structured Data

Digital Marketing:

Google Ads | Meta Ads | Content Marketing | Social Media Marketing | Conversion Optimization | Lead Generation | Performance Marketing

Important

This is not a basic SEO Executive position.

We are specifically looking for someone who can understand the evolution from:

Traditional Search AI Search Generative Search AI Recommendations

and build marketing strategies accordingly.

Candidates who only have experience with:

• Basic keyword research
• Directory submissions
• Basic backlink creation
• Copy-paste content
• Bulk AI-generated articles
• Basic social media posting

without a deeper understanding of SEO and digital marketing will not be a good fit.

Preferred Experience

3–5 years of relevant experience in SEO / Digital Marketing.

Candidates with demonstrated experience in AI SEO, GEO, AEO, LLM optimization or AI-powered search visibility will be strongly preferred.

Portfolio / Proof of Work

Please provide examples of previous work wherever possible.

Candidates may be asked to demonstrate:

• SEO growth achieved for a website
• Organic traffic improvements
• Ranking improvements
• Content strategy
• Technical SEO work
• AI/GEO experiments
• Digital marketing campaigns
• Conversion improvements

We value demonstrated results and practical knowledge more than certifications.