SEO & Digital Marketing Executive

Responsibilities

1. Search Engine Optimization (SEO)

• Perform keyword research and implement on-page & off-page SEO strategies.
• Optimize website content, meta tags, and landing pages for better rankings.
• Monitor website performance using tools like Google Analytics and Google Search Console.
• Build high-quality backlinks and improve domain authority.

2. Digital Marketing Campaigns

• Plan and execute paid campaigns on platforms like Google Ads and social media.
• Manage PPC campaigns and optimize ROI.
• Run email and remarketing campaigns.

3. Content Marketing

• Coordinate with content teams to create SEO-friendly blogs, articles, and web content.
• Ensure proper keyword placement and content optimization.
• Develop content strategies to increase engagement and traffic.

4. Social Media Management

• Manage company profiles across platforms (Facebook, Instagram, LinkedIn, etc.).
• Plan and schedule posts, campaigns, and promotions.
• Track engagement and improve social media performance.

5. Performance Tracking & Reporting

• Analyze campaign performance and prepare regular reports.
• Track KPIs like traffic, conversions, bounce rate, and rankings.
• Suggest improvements based on data insights.

6. Competitor Analysis

• Monitor competitor strategies and market trends.
• Identify opportunities to improve rankings and visibility.