Seo Cum Paid ads Manager

Job Title: SEO cum Paid Ads Specialist

Location: Hyderabad

Work Mode: Work From Office (WFO)

Experience: 6+ Years

Employment Type: Full-Time

Job Summary

We are looking for an experienced and results-driven SEO cum paid ads specialist with 6+ years of hands-on experience in managing SEO and performance marketing campaigns. The candidate will be responsible for developing and executing strategies to drive organic traffic, qualified leads, conversions, and revenue through SEO and paid advertising channels.

The ideal candidate should have strong expertise in Google Ads, Meta Ads, SEO, keyword strategy, conversion optimisation, analytics, campaign management, and performance reporting.

Key ResponsibilitiesSEO Strategy & Management

• Develop and execute comprehensive SEO strategies aligned with business and lead-generation objectives.
• Drive growth in organic traffic, keyword rankings, qualified leads, and conversions.
• Conduct keyword research, competitor analysis, and search intent analysis, and identify new growth opportunities.
• Manage on-page SEO, including content optimisation, meta titles/descriptions, headings, internal linking, schema, and URL structure.
• Oversee technical SEO activities, including website audits, crawlability, indexing, site speed, Core Web Vitals, and technical recommendations.
• Develop and implement AEO and GEO strategies to improve visibility across search engines and AI-powered search platforms.
• Work closely with content, development, and design teams to ensure SEO best practices are implemented.
• Monitor and improve website authority through effective off-page SEO and link-building strategies.
• Track SEO performance and continuously optimise strategies based on data and market trends.

Paid Ads & Performance Marketing

• Develop, execute, and manage performance marketing campaigns across Google Ads, Meta Ads, and YouTube Ads.
• Plan campaign structures, budgets, targeting, bidding strategies, keywords, audiences, and ad creatives.
• Optimise campaigns to achieve business objectives such as lead generation, conversions, revenue, and ROAS.
• Monitor and optimise key metrics, including CPC, CTR, CPL, CPA, conversion rate, and ROAS.
• Conduct A/B testing across ad copies, creatives, audiences, landing pages, and campaign strategies.
• Manage remarketing and retargeting campaigns to improve conversion rates.
• Ensure accurate implementation of Google Tag Manager, conversion tracking, Meta Pixel, UTM parameters, and other tracking mechanisms.
• Continuously identify opportunities to improve lead quality while reducing customer acquisition costs.

Analytics & Performance Reporting

• Analyse performance using Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, Google Tag Manager, and other marketing tools.
• Prepare weekly and monthly performance reports covering traffic, leads, conversions, CPL, CPA, ROAS, rankings, and revenue contribution.
• Identify performance gaps and provide actionable recommendations to improve campaign and channel performance.
• Use data-driven insights to make informed decisions regarding budgets, targeting, keywords, content, and campaign strategies.

Required Skills & Expertise

• 6+ years of strong hands-on experience in SEO and paid ads/performance marketing.
• Advanced knowledge of Google Ads and Meta Ads Manager.
• Strong expertise in SEO strategy, keyword research, technical SEO, on-page SEO, off-page SEO, AEO, and GEO.
• Strong understanding of lead-generation and conversion-focused marketing.
• Proficiency in GA4, Google Search Console, Google Tag Manager, SEMrush/Ahrefs, or similar tools.
• Strong knowledge of conversion tracking, remarketing, audience targeting, and attribution.
• Experience in landing page optimisation and CRO (Conversion Rate Optimisation).
• Strong analytical, strategic, and problem-solving skills.
• Ability to manage substantial advertising budgets and optimise campaigns based on ROI.
• Strong communication and stakeholder-management skills.

Preferred Experience

• Experience in EdTech, B2C, education, lead generation, SaaS, or high-volume digital marketing environments.
• Proven track record of generating qualified leads through SEO and paid campaigns.
• Experience managing large-scale Google and Meta campaigns.
• Experience in handling marketing budgets and achieving defined acquisition and revenue targets.
• Experience working with content, creative, sales, and technology teams.

Key KPIs

• Organic traffic growth
• Keyword ranking improvement
• Qualified lead generation
• Paid lead generation
• CPL and CPA optimisation
• Conversion rate
• ROAS
• CAC reduction
• Organic and paid revenue contribution
• Website conversion rate
• Overall SEO and Paid Ads ROI