SEO Content Writer

We are looking for a results driven SEO Content Writing Specialist who can create high-quality,

user-centric and search-optimized content across blogs, landing pages and website pages. The

ideal candidate should understand search intent, keyword strategy and conversion-focused writing.

Key Responsibilities

1. SEO Content Creation

• Write and optimize blog articles, website pages and landing pages

• Create content aligned with SEO best practices (on-page SEO, keyword placement,

internal linking)

• Deliver high-quality, plagiarism-free and engaging content

2. Keyword Research & Content Planning

• Conduct keyword research using tools like SEMrush, and Google Keyword Planner

• Identify primary, secondary and long-tail keywords

• Build content calendars aligned with SEO and business goals

3. On-Page SEO Optimization

• Optimise meta titles, descriptions, headings (H1H6) and content structure

• Ensure proper use of schema, internal linking, and keyword density

• Improve existing content for better rankings (content refresh strategy)

4. User-Centric & Conversion-Focused Writing

• Write content that is not only SEO-friendly but also drives engagement and conversions

• Align content with different stages of the funnel (awareness, consideration, conversion)

• Maintain brand tone and consistency

5. Competitor & SERP Analysis

• Conduct competitor content analysis

• Identify content gaps and opportunities

• Optimize content for featured snippets and SERP features

Additional Responsibilities (Value-Add Inputs)

• Experience in programmatic SEO (PSEO) content creation

• Knowledge of AI content tools like ChatGPT, Claude, Google Gemini and Perplexity

Ability to create content for financial products (personal loans, business loans, etc.)

• Understanding of LLM visibility optimization (content for AI search, Quora, Reddit, etc.)

• Basic understanding of UX writing & CRO (conversion rate optimization)

Required Skills

• Strong writing and editing skills in English

• Solid understanding of SEO fundamentals

• Ability to simplify complex financial concepts

• Experience in writing long-form and short-form content

Preferred Qualifications

• Experience in Fintech / NBFC / Loan industry

• Prior experience in SEO-driven content strategy

• Knowledge of content distribution platforms (Quora, Reddit, Medium)

KPIs / Performance Metrics

• Organic traffic growth

• Keyword ranking improvements

• Content engagement (bounce rate, time on page)

• Conversion rate from content pages

• Number of SEO pages/blogs published