Seo Content Writer

Role Overview

The SEO Executive/Specialist will be responsible for developing and executing SEO strategies for Indeville's website and digital properties, with a strong focus on local SEO, service-based SEO, content strategy, technical SEO and lead generation.

This is a hands-on role for someone who can independently identify SEO opportunities, implement changes, track results and continuously improve organic performance.

Key Responsibilities

SEO Strategy & Execution

• Develop and execute on-page, off-page and technical SEO strategies.
• Conduct keyword research and identify high-intent commercial keywords.
• Build SEO strategies around services such as:
• Landscape Design
• Landscape Architecture
• Landscaping Services
• Terrace Gardens
• Balcony Gardens
• Vertical Gardens
• Corporate & Hospitality Landscaping
• Garden Maintenance
• Sustainable & Biophilic Landscaping
• Optimize existing website pages and create recommendations for new landing pages.
• Improve organic rankings, traffic and most importantly qualified organic leads.

Local SEO

• Manage and optimize Google Business Profiles for relevant locations.
• Develop location-based SEO strategies for Bangalore, Delhi NCR and other target markets.
• Improve local search visibility and Google Maps rankings.
• Manage local citations and business listings.
• Identify opportunities to rank for "near me", city and service-specific searches.

Content SEO

• Create SEO briefs for blogs, service pages and landing pages.
• Work closely with the content team to ensure content follows SEO best practices.
• Identify content gaps and opportunities to build topical authority.
• Optimize titles, meta descriptions, headings, internal links and content structure.

Technical SEO

• Identify technical SEO issues affecting crawling, indexing and rankings.
• Monitor website speed, Core Web Vitals, mobile usability and structured data.
• Manage XML sitemaps, robots.txt, canonicalisation and indexing issues.
• Coordinate with developers when technical changes are required.

Link Building & Off-Page SEO

• Develop ethical and relevant link-building strategies.
• Identify industry-relevant websites, directories, publications and partnership opportunities.
• Build backlinks through digital PR, outreach, guest contributions and relevant industry resources.
• Monitor backlink quality and identify potentially harmful links.

Analytics & Reporting

• Monitor performance using Google Search Console and Google Analytics 4.
• Track keyword rankings, organic traffic, landing-page performance and conversions.
• Prepare monthly SEO reports with clear insights and action points.
• Track SEO-generated enquiries and work towards improving lead quality and conversion.

Required Skills

• 15 years of hands-on SEO experience.
• Strong understanding of On-Page, Off-Page, Technical and Local SEO.
• Good knowledge of keyword research and search intent.
• Experience with Google Search Console and Google Analytics 4.
• Familiarity with SEO tools such as Ahrefs, SEMrush, Ubersuggest, Screaming Frog or similar.
• Understanding of WordPress or other CMS platforms.
• Good understanding of internal linking and content optimisation.
• Basic understanding of HTML/CSS and website structure.
• Strong analytical and problem-solving skills.
• Good written English and ability to work with content teams.

Preferred Experience

Candidates with experience in real estate, architecture, interior design, landscaping, construction, home improvement, hospitality, e-commerce or other service-based businesses will be preferred.

Experience in local SEO and lead-generation SEO will be a strong advantage.

What We Are Looking For

We are not looking for someone who only submits monthly SEO reports.

We want someone who:

• Takes ownership of organic growth.
• Can identify why a page is not ranking and recommend corrective action.
• Understands the difference between traffic and qualified leads.
• Can independently research keywords and competitors.
• Is comfortable experimenting, testing and improving strategies.
• Keeps up with Google's evolving search algorithms.
• Can work closely with designers, content creators, developers and business teams.

Key Performance Indicators

Performance will primarily be evaluated on:

• Growth in qualified organic leads.
• Improvement in rankings for target commercial keywords.
• Growth in relevant organic traffic.
• Growth in local search visibility.
• Improvement in organic conversion rates.
• Growth in high-quality referring domains.
• Technical SEO health of the website.

Why Join Indeville?

• Work with a growing design, landscape and sustainability-focused company.
• Opportunity to build SEO strategy rather than simply execute instructions.
• Direct exposure to business, marketing and lead-generation objectives.
• Opportunity to build a strong digital presence in a highly competitive service industry.
• Scope to grow into an SEO Manager / Digital Growth Manager role.