SEO Content Specialist

Responsibilities:

• Create engaging, high-quality, original, and customer-focused content for blogs, website pages, landing pages, destination pages, service pages, travel guides, and marketing campaigns.
• Develop compelling travel and lifestyle content that connects with the target audience and supports brand positioning, customer engagement, and organic growth.
• Research travel destinations, industry trends, customer preferences, and search behavior to create informative, relevant, and value-driven content.
• Write SEO-friendly content by understanding user search intent while maintaining readability, brand voice, storytelling approach, and conversion focus.
• Conduct keyword research and naturally incorporate primary and secondary keywords into content to improve organic visibility.
• Optimize website content based on basic on-page SEO principles, including meta titles, meta descriptions, heading structures (H1-H6), internal linking, image alt text, and keyword placement.
• Review, update, and improve existing website content to enhance search rankings, user experience, engagement, and content freshness.
• Collaborate with SEO and digital marketing teams to align content creation with overall organic growth and content strategy.
• Upload, format, and maintain website content through WordPress CMS while ensuring proper formatting and SEO best practices.
• Monitor content performance through tools such as Google Search Console and GA4 and suggest content improvements based on insights.
• Stay updated with content marketing trends, SEO best practices, and search engine algorithm updates.
• Support the creation of travel-related content, including destination blogs, travel experiences, itineraries, and promotional content.

Requirements:

• Excellent content writing, editing, and proofreading skills with strong attention to detail.
• Strong ability to create engaging long-form content, website copy, blogs, and customer-centric marketing content.
• Basic to good understanding of SEO content writing and on-page SEO fundamentals.
• Ability to research, structure, and write content based on target audience needs and search intent.
• Experience working with WordPress CMS and website content management.
• Familiarity with keyword research and SEO tools such as Google Search Console, GA4 SEMrush, Ahrefs, Moz, or similar platforms.
• Ability to write clear, persuasive, and conversion-focused content.
• Understanding of content optimization principles and user experience (UX) considerations.

Any other preferences:

• Experience in the travel and tourism, hospitality, or destination management industry will be an added advantage.
• Passion for travel, destinations, and storytelling with the ability to create inspiring travel content.
• Knowledge of AI-assisted content creation tools while ensuring content remains original, human-centric, and aligned with brand guidelines.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or Google Keyword Planner.
• Experience collaborating with SEO and digital marketing teams to improve website visibility and organic traffic.
• Experience collaborating with digital marketing teams to improve lead generation and website conversions.