SEO Content & Copy Writer

Position

SEO Content & Copy Writer

Salary :

35k to 40k per month in hand

Location

Delhi Public School, Dwarka Expressway, Gurugram

Employment Type

Full-Time, On Site - Monday to Friday - 8am to 4pm , Saturday - 8am to 3pm

About the Role

Delhi Public School, Dwarka Expressway is seeking a creative, research-driven, and SEO-focused Content & Copy Writer who can build the school's digital presence through compelling storytelling and high-performing content. The ideal candidate will combine strong writing skills with SEO expertise to improve organic visibility, drive website traffic, and create meaningful engagement with parents, students, and the wider education community.

This role requires someone who understands both search engine optimization and persuasive copywriting while maintaining the premium voice and values of the school.

Key Responsibilities

SEO Content Strategy

Develop and execute an SEO content strategy aligned with admissions and brand objectives.

Perform keyword research using SEO tools to identify high-impact opportunities.

Create topic clusters and content calendars based on search trends and user intent.

Monitor search rankings and continuously optimize content performance.

Website Content

Write and optimize:

Landing pages

Admission pages

Programme pages

Curriculum pages

Faculty profiles

Event pages

Student achievement stories

Ensure all website content follows SEO best practices while maintaining readability.

Blog & Thought Leadership

Produce high-quality blogs on:

Parenting

Education

Child development

Future-ready learning

Cambridge & CBSE education

School life

Educational trends

Research industry trends and convert insights into engaging articles.

Marketing Copywriting

Create persuasive copy for:

Meta Ads

Google Ads

Website banners

Landing pages

Email campaigns

WhatsApp campaigns

Admission campaigns

Event promotions

Video scripts

Instagram captions

LinkedIn content

SEO Optimization

Optimize meta titles and descriptions.

Improve internal linking.

Write SEO-friendly URLs.

Optimize headings (H1-H6).

Implement schema recommendations where applicable.

Improve content readability and keyword placement.

Performance Analysis

Track content performance using:

Google Analytics

Google Search Console

SEO tools (SEMrush, Ahrefs, Ubersuggest, etc.)

Generate monthly SEO performance reports.

Recommend improvements based on analytics.

Collaboration

Work closely with:

Marketing Team

Design Team

Admissions Team

Academic Leadership

Videographers & Social Media Team

to ensure consistent messaging across all communication channels.

Required Skills

Excellent written English

Strong grammar and proofreading skills

SEO writing expertise

Keyword research

On-page SEO

Content optimization

Copywriting

Storytelling

Research skills

Content planning

Basic understanding of Google Analytics

Familiarity with Search Console

CMS experience (WordPress preferred)

AI-assisted content creation (ChatGPT, Gemini, Claude, etc.) with strong editing skills

Preferred Qualifications

Bachelor's degree in English, Journalism, Communications, Marketing, or related field.

2–5 years of experience in SEO content writing, digital marketing, or copywriting.

Experience in the education, EdTech, or school sector is preferred.

Portfolio demonstrating SEO blogs, landing pages, website copy, and campaign content.

Desired Qualities

Creative storyteller with attention to detail.

Strong understanding of search intent and user behaviour.

Ability to simplify complex educational concepts.

Passion for education and child development.

Highly organised with excellent time-management skills.

Ability to work in a fast-paced marketing environment.

Self-driven, proactive, and collaborative.

Key Performance Indicators (KPIs)

Growth in organic website traffic.

Improvement in keyword rankings.

Increase in admissions-related website conversions.

Engagement on blogs and website content.

Quality and consistency of marketing copy.

Timely delivery of content calendars and campaigns.

Improvement in website SEO health.

Why Join DPS Dwarka Expressway

At Delhi Public School, Dwarka Expressway, we believe communication is more than information—it is about inspiring trust, curiosity, and meaningful connections. As our SEO Content & Copy Writer, you'll play a key role in shaping the school's digital voice, creating impactful stories, and helping families discover an institution committed to nurturing future-ready learners.

• Be part of a team that's redefining educational storytelling and creating meaningful conversations that inspire the next generation.

Requirements added by the job poster

• 2+ years of Writing and Editing experience