SEO Assistant Manager

Company Description

#ARM Worldwide, established in 2013, is a renowned digital advertising and marketing communications enterprise based in Gurugram. With a team of 200+ members in Gurugram and Mumbai, we specialize in developing and implementing digital strategies across earned, paid, and owned media for our clients. Our commitment to creativity, technology, and analytics ensures the successful transformation of businesses through innovative campaigns and quality work.

Job Responsibilities:

1. SEO Strategy Development: Develop and execute comprehensive SEO strategies aligned with business objectives to increase organic traffic and improve search engine rankings.

2. Keyword Research & On-Page Optimization: Conduct keyword research to identify impactful terms for content. Optimize website elements like meta tags and images to boost organic search performance.

3. Content Collaboration: Work with the editorial team to produce SEO-friendly content. Develop a content calendar based on keyword trends and user intent.

4. AI & Automation Integration:- Leverage AI-powered tools and automation workflows for tasks such as keyword research, content optimization, and performance tracking to enhance efficiency and accuracy.

5. Technical SEO: Conduct thorough technical SEO audits, identify issues related to crawlability, indexing, site architecture, and page speed, and implement solutions to enhance website performance.

6. Performance Tracking & Reporting: Monitor SEO performance using tools like Google Analytics, Google Search Console, and AI-based analytics tools to monitor, analyze, and report on SEO performance, providing actionable insights and recommendations. Prepare monthly and quarterly review reports on keyword rankings and traffic growth.

7. Link Building & Off-Page Optimization: Execute link-building strategies to improve domain authority. Manage partnerships with external sites and influencers.

8. Stay Updated with SEO Trends: Keep informed of SEO trends and algorithm updates. Apply new tools and techniques to enhance performance.

9. Adaptability: Ability to stay updated with the latest industry trends, search engine algorithms, and AI advancements, adapting strategies accordingly.

Job Requirements:

- 3-4 years of SEO experience with a proven track record

- Proficient in SEO tools, Google Analytics, and Google Search Console

- Knowledge of HTML, CSS, and CMS (e.g., WordPress)

- Experience in conducting SEO audits

- Knowledge of Google Analytics and other search engine analytics tools

- Excellent written and verbal communication skills

- Strong analytical skills and attention to detail

- Ability to work independently and in a team environment

- Team handling experience

- Certifications such as Google Analytics, SEMrush, Ahrefs, and similar would be beneficial