SEO, ASO, AIO & AEO Specialist

Job Description SEO, ASO, AIO & AEO Specialist

Experience: 4 to 6+ Years
Department: Digital Marketing
Reports To: Marketing Manager
Location: Remote

About the Role

We are looking for a results-driven SEO, ASO, AIO & AEO Specialist to drive organic traffic, improve website and app visibility, and increase customer acquisition and retention.

The candidate should have hands-on experience in On-Page, Off-Page and Technical SEO, App Store Optimisation (ASO), Artificial Intelligence Optimisation (AIO), Answer Engine Optimisation (AEO) and Online Reputation Management (ORM).

This is a customer-facing role requiring strong communication, presentation and stakeholder management skills, along with the ability to independently manage multiple projects, interact with clients, present performance reports and take ownership of measurable business outcomes.

Key Responsibilities

1. Search Engine Optimisation (SEO)

• Conduct keyword research, competitor analysis and regular SEO audits.
• Optimise website content, metadata, internal linking and site architecture.
• Manage technical SEO, including indexing, schema, redirects, Core Web Vitals and website health.
• Execute off-page SEO activities, including backlink building, outreach and digital PR.
• Improve organic rankings, traffic and conversions across multiple websites.

2. Artificial Intelligence & Answer Engine Optimisation (AIO & AEO)

• Improve brand visibility across ChatGPT, Claude, Google AI Search, Gemini, Perplexity and other AI-powered platforms.
• Optimise content for AI-generated answers, citations, featured snippets and conversational search queries.
• Monitor AI search visibility, brand mentions, competitor performance and content opportunities using tools such as Denote.ai.

3. App Store Optimisation (ASO)

• Optimise Google Play Store and Apple App Store listings, keywords, descriptions and creatives.
• Conduct competitor research and A/B testing to improve app store conversion rates.
• Monitor app ratings and reviews, manage review responses, and implement strategies to improve ratings and user sentiment.
• Drive organic app installs, visibility and user acquisition.

4. Online Reputation Management (ORM)

• Monitor brand mentions, customer feedback and online reputation across search engines, review platforms and social channels.
• Coordinate responses and recommend initiatives to improve brand reputation and customer sentiment.

5. Customer Acquisition & Retention

• Develop organic growth strategies to improve traffic, registrations, conversions and user retention.
• Analyse user journeys, conversion funnels and engagement using Mixpanel, Metabase and CleverTap.
• Collaborate with marketing, product and analytics teams to improve acquisition and retention performance.

6. Analytics, Reporting & Client Management

• Track SEO, AIO, AEO, ASO and ORM performance against defined KPIs.
• Prepare weekly/monthly performance reports with actionable insights and recommendations.
• Lead client discussions, present performance updates and manage stakeholder expectations.
• Monitor the impact of organic initiatives on acquisition, engagement and business growth.

Tools & Platforms

• SEO: Google Search Console, Semrush, Ahrefs, Screaming Frog, Moz
• AIO & AEO: Denote.ai, ChatGPT, Claude, Gemini, Perplexity, Google AI Search
• ASO: Google Play Console, App Store Connect, AppTweak / Sensor Tower
• Analytics: Google Analytics 4, Google Tag Manager, Looker Studio, Mixpanel, Metabase
• Engagement & Retention: CleverTap
• ORM: App Store and Play Store review management tools

Skills & Qualifications

• Bachelor's degree in Marketing, Business, Technology or a related field.
• 46+ years of experience in SEO and organic growth, with practical exposure to ASO, AIO, AEO and ORM.
• Strong knowledge of On-Page, Off-Page and Technical SEO, including link-building and content optimisation.
• Understanding of AI-powered search, answer engines, conversational search and AI visibility measurement.
• Proven experience improving organic traffic, app downloads, conversions and search visibility.
• Strong analytical, communication, presentation and client management skills.
• Ability to independently manage multiple projects and collaborate across teams.
• High ownership, accountability and focus on measurable results.

Preferred: Experience working with consumer-facing mobile apps, multiple websites and customer-facing digital marketing projects.