Seo and Performance Marketing Executive

Role & responsibilities

Job Description SEO Analyst & Performance Marketing Executive

Job Title

SEO Analyst & Performance Marketing Executive

Experience

1–2.5 Years

Employment Type

Full-Time

Job Summary

We are looking for an SEO Analyst & Performance Marketing Executive with hands-on experience in SEO, WordPress, Google Ads, and Meta Ads. The candidate will be responsible for improving organic visibility, managing paid campaigns, analyzing performance, and generating qualified leads.

Key Responsibilities

SEO Responsibilities

• Conduct keyword research and competitor analysis.
• Implement On-Page and Technical SEO strategies.
• Optimize metadata, headings, URLs, content, images, and internal links.
• Monitor rankings, traffic, conversions, indexing, and technical issues.
• Manage sitemaps, robots.txt, schema, redirects, and canonical tags.
• Support Local SEO, Off-Page SEO, AEO, and GEO activities.

WordPress Responsibilities

• Manage WordPress pages, blogs, images, and basic settings.
• Publish and optimize SEO-friendly content.
• Work with Yoast SEO, Rank Math, and Elementor.
• Implement basic SEO changes and coordinate with developers when required.

Google Ads Responsibilities

• Create, manage, and optimize Search, Display, Performance Max, and Remarketing campaigns.
• Manage keywords, ad copies, audiences, budgets, bidding, and negative keywords.
• Monitor CTR, CPC, CPL, CPA, conversions, and ROAS.
• Set up conversion tracking and optimize campaigns for lead quality and cost efficiency.

Meta Ads Responsibilities

• Manage Facebook and Instagram campaigns through Meta Ads Manager.
• Create and optimize audiences, creatives, placements, and campaign objectives.
• Monitor CPL, CTR, CPM, conversions, and lead quality.

Analytics & Reporting

• Monitor performance using GA4 and Google Search Console.
• Analyze SEO, website, and advertising data.
• Prepare regular performance reports and recommend improvements.

Required Skills

• 1–2.5 years of experience in SEO and Digital Marketing.
• Good knowledge of SEO, WordPress, Google Ads, and Meta Ads.
• Strong understanding of On-Page SEO, Technical SEO, and Keyword Research.
• Experience with GA4, Google Search Console, and conversion tracking.
• Familiarity with Ubersuggest, SEMrush, Ahrefs, or Google Keyword Planner.
• Knowledge of Yoast SEO or Rank Math.
• Basic understanding of HTML, CSS, Schema, redirects, and canonical tags.
• Strong analytical, communication, reporting, and problem-solving skills.

Preferred Skills

• Experience in lead-generation campaigns and CRO.
• Knowledge of Google Tag Manager and remarketing.
• Basic knowledge of Canva and ad creatives.
• Understanding of AEO, GEO, and AI Search.
• Experience managing multiple websites or campaigns.

Educational Qualification

Bachelor's degree in Marketing, Digital Marketing, Business, IT, Computer Science, or a related field. Relevant certifications are an advantage.