SEO and Digital Marketing Specialist

Job Overview: As an SEO specialist, you will be responsible optimizing our website and online presence to increase organic search rankings, drive traffic, and improve user engagement. The ideal candidate will have a deep understanding of SEO best practices, be skilled in keyword research and content optimization, and have experience of using SEO tools to monitor and improve performance along with hands on experience in digital marketing.

Key Responsibilities:

• Conduct in-depth keyword research to identify new opportunities and optimize existing content.

• Increase the number of organic visitors to the website through effective SEO strategies.

• Ensure that target keywords are ranking on the first page of search engines and improve rankings for low-performing keywords.

• Implement on-page SEO strategies including Meta tags, headers, alt texts, internal linking, and content optimization to improve search engine rankings and user experience.

• Build high-quality backlinks to increase domain authority and improve search rankings.

• Identify and address technical SEO issues (site speed, mobile responsiveness, crawl errors, etc.) to ensure that the website is technically sound to support SEO efforts.

• Create high-quality, SEO-optimized content to attract organic traffic and increase engagement.

• Monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush etc. Use data to continuously improve rankings.

• Stay updated on industry trends and competitors to fine-tune SEO strategies.

• Plan, execute, and optimize digital marketing campaigns across various platforms such as Google Ads, Facebook Ads, and other social media channels.

• Develop and manage social media strategies, including content creation, scheduling, and engagement to grow our presence across platforms like Facebook, Instagram, LinkedIn, and Twitter.

Qualifications:

• Strong understanding of SEO tools (Google Analytics, Google Search Console, etc.).

• Should possess bachelors degree in digital marketing on any other bachelors degree

• Knowledge of technical SEO (site structure, redirects, schema markup, etc.).

• Solid understanding of keyword research, on-page optimization, and link-building strategies.

• Ability to analyze data, identify trends, and make data-driven decisions.

• Strong communication skills with the ability to collaborate cross-functionally.

• Experience with PPC (Google Ads, Bing Ads) is a plus.