SEO and Digital Marketing Executive

Company Description Technowebs is a software development company focused on delivering innovative digital solutions that help businesses grow. The team of experienced developers and designers collaborates closely with clients to understand their objectives and create customized websites, mobile applications, and enterprise-level software. Technowebs emphasizes quality, usability, and performance to ensure each solution aligns with the client's unique needs. By combining technical expertise with a client-centric approach, the company aims to support organizations in achieving their goals and driving long-term success.
Role Description The SEO and Digital Marketing Executive will manage and optimize online visibility and engagement for Technowebs and its clients. This full-time, on-site role is based in Siliguri and involves conducting keyword research, implementing on-page SEO strategies, and performing regular SEO audits to improve search performance. The role includes planning and executing link-building campaigns, coordinating social media marketing activities, and monitoring analytics to evaluate campaign effectiveness. The executive will collaborate with development and design teams to ensure digital assets are optimized for search engines and user experience, while preparing performance reports and recommending data-driven improvements.
Qualifications

• Candidates should possess skills in Keyword Research and SEO Audits to identify opportunities and diagnose performance issues.
• Candidates should possess skills in On-Page SEO to optimize content, metadata, and site structure for search visibility.
• Candidates should possess skills in Link Building to develop and manage ethical, high-quality backlink strategies.
• Candidates should possess skills in Social Media Marketing to grow audience reach and support overall digital marketing objectives.
• Strong analytical skills with experience using tools such as Google Analytics, Google Search Console, and SEO platforms.
• Solid understanding of digital marketing fundamentals, including content marketing and basic PPC concepts.
• Excellent written and verbal communication skills, with the ability to collaborate effectively in a team environment.
• Relevant bachelor's degree or equivalent practical experience in marketing, digital media, or a related field.