Seo And Content Writer

SEO Lead Technical & Programmatic SEO
Company: Snaphomz
Location: Hyderabad, India (Gachibowli), on-site or hybrid
Experience: 610 years in SEO, with at least 3 years in technical or programmatic SEO on large sites (100K+ URLs)
Reports to: Founder / Head of Growth
Type: Full-time
About Snaphomz
Snaphomz is an AI-native real estate platform helping US homebuyers in California and Texas make smarter decisions. We combine live listings with deep municipal intelligence (zoning, schools, hazard risk, neighborhood data) and an AI home-buying advisor. Our goal is to be the most trusted source for neighborhood-level real estate data, for people and for AI search engines.
The Role
We're looking for an SEO Lead to own organic growth across a multi-million-URL site. You'll design the programmatic SEO architecture, make our data machine-readable for Google and LLMs, and turn raw municipal datasets into content buyers actually want to read. You'll set direction, write specs for engineering, work daily with our India data team, and be accountable for indexation, rankings, and organic traffic.
Key Responsibilities
1. Programmatic SEO (pSEO) Architecture

• Design scalable URL hierarchies and page templates that generate 10,000+ neighborhood-specific pages without thin or duplicate content issues.
• Map head terms (e.g., "homes for sale") to high-intent modifiers (e.g., "zoned for duplex in Ocean Park") to capture buyers at the research stage.
• Define quality thresholds that decide which pages get published, merged, noindexed, or held back.

2. Advanced Schema & AI-Readiness (AEO/GEO)

• Implement and maintain complex JSON-LD schema (Place, RealEstateListing, FAQPage, LocalBusiness, Organization, BreadcrumbList) at scale.
• Structure our data so Google AI Overviews, ChatGPT, Perplexity, and other AI agents cite Snaphomz as the primary source for municipal and neighborhood intelligence.
• Track and grow AI-search visibility and citations alongside traditional rankings.

3. Data-to-Content Orchestration

• Bridge raw data (CSV/JSON/APIs) and editorial-quality content.
• Own the prompt logic and content rules that guide AI writers on topics like zoning yield or tsunami risk, so pages read as human, accurate, and authoritative.
• Set up QA processes for factual accuracy, E-E-A-T signals, and brand voice across generated pages.

4. Crawl Budget & Index Management

• Manage crawl budget for a multi-million-URL site through robots.txt, canonicals, faceted-navigation rules, XML sitemaps, and log-file analysis.
• Ensure Google prioritizes LocalWiki and listing pages while ignoring low-value filters and sort variations.
• Maintain a 95%+ indexation rate on all money pages.

5. Internal Linking & Site Authority

• Design an automated internal linking matrix connecting LocalWiki pages, neighborhood hubs, and live property listings so authority flows both ways.
• Monitor orphan pages, link depth, and anchor distribution at scale.

6. Leadership & Cross-Team Collaboration

• Write clear technical requirements (PRDs) for developers covering Server-Driven UI (SDUI) changes, rendering, Core Web Vitals, and site-speed work.
• Work daily with the India data team to prioritize which data pillars (zoning, schools, hazards, etc.) to extract next based on search demand.
• Mentor and eventually build a small SEO team; set standards, playbooks, and reporting cadence.

Day-to-Day

• Run weekly technical audits with Screaming Frog, Sitebulb, and Google Search Console to find and fix authority leaks.
• Review crawl stats, server logs, and index coverage; act on anomalies quickly.
• Prioritize the SEO backlog with engineering and data teams.
• Report weekly on indexation, rankings, organic traffic, AI-search citations, and conversions.

Must-Have Qualifications

• 6+ years in SEO with proven results on large, template-driven sites (real estate, travel, classifieds, marketplaces, or directories preferred).
• Hands-on experience launching programmatic SEO at scale (10K+ pages) with measurable traffic growth.
• Deep technical knowledge: crawling, rendering (SSR/CSR/hydration in React/Next.js), canonicalization, hreflang/pagination, sitemaps, log-file analysis, Core Web Vitals.
• Strong structured data skills; able to write and validate JSON-LD by hand.
• Comfortable working with data: advanced Excel/Google Sheets and SQL; Python for automation is a strong plus.
• Proficient with Google Search Console, GA4, Screaming Frog, Sitebulb, and Ahrefs or Semrush.
• Able to write clear PRDs and work directly with developers.
• Excellent written English and comfort working with US-based stakeholders and US search behavior.

Nice to Have

• Experience with AI-generated content pipelines and LLM prompt design.
• Familiarity with GEO/AEO (optimizing for AI Overviews and LLM citations).
• Background in US real estate, PropTech, or local search.
• Experience with BigQuery, Looker Studio, or similar for SEO reporting.

Success Metrics (first 612 months)

• 95%+ indexation on money pages
• Measurable growth in non-branded organic traffic and leads from California and Texas markets
• Snaphomz cited as a source in AI Overviews and LLM answers for target neighborhood queries
• Scalable pSEO framework and internal linking system live in production
• Crawl waste on low-value URLs reduced month over month

What We Offer

• Competitive salary: [ range]
• Ownership of SEO strategy at an early-stage AI startup
• Direct work with founders and a fast-moving product team
• A chance to build SEO for a data-rich, multi-million-page platform from the ground up

How to Apply
Send your resume and a short note on one large-scale or programmatic SEO project you led (the problem, what you did, and the results) to [email removed] , [email removed]