SEO Analyst

SEO Analyst – On-Site | Kochi, Kerala

Location: Kochi, Kerala

Work Mode: On-Site

Industry: Dermatology & Aesthetic Clinic

Responsibilities:

• Conduct keyword research using dedicated SEO tools and generate new keyword opportunities.
• Analyze website performance, social media pages, and competitors, and provide recommendations for improvement.
• Monitor website traffic, search rankings, and user behavior, and develop strategies to improve organic visibility.
• Generate SEO-focused content ideas and coordinate with the content team for execution.
• Oversee content creation and provide SEO recommendations to ensure content is optimized for search engines and users.
• Review and update outdated website content to improve relevance, rankings, and engagement.
• Optimize website pages for desktop, tablet, and mobile devices.
• Develop and implement effective link-building and backlink strategies.
• Manage and optimize paid search campaigns when required.
• Track SEO performance using tools such as Google Analytics and other SEO platforms.
• Stay up to date with the latest SEO trends, algorithm updates, and industry best practices.
• Collaborate with marketing, content, and web development teams to achieve overall digital marketing goals.

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Previous experience working as an SEO Analyst, SEO Specialist, or in a similar digital marketing role.
• Previous experience working with a dermatology, aesthetic, cosmetic, wellness, or medical clinic is highly preferred.
• Strong knowledge of SEO principles, keyword research, on-page and off-page optimization, technical SEO, and link building.
• Experience with Google Analytics and other SEO/website performance tools.
• Basic to intermediate knowledge of HTML and JavaScript.
• Excellent written, verbal, communication, and analytical skills.
• Strong understanding of content marketing and search engine optimization.
• Excellent interpersonal and customer service skills.
• Ability to follow specifications, meet deadlines, and manage multiple tasks effectively.
• Ability to work under pressure in a fast-paced environment.
• Strong attention to detail and problem-solving skills.
• Knowledge of the dermatology and aesthetic industry, including treatments, procedures, and related digital marketing trends, will be an added advantage.