SEO & AI Search Specialist

As an experienced SEO & AI Search Specialist, you'll be responsible for improving the search engine performance and online visibility of PRIME BPM's websites across global markets. You will manage SEO activities across technical SEO, on-page SEO, content optimisation, off-page SEO, AI search visibility, and search analytics. You will also manage and guide a junior SEO resource, ensuring SEO activities are effectively planned, executed, and monitored.

Key responsibilities include:

• Develop and implement SEO strategies to improve organic visibility, qualified traffic, and lead generation
• Conduct keyword research and identify search opportunities across BPM, AI, Operational Excellence, Process Improvement, and Digital Transformation topics
• Optimise website pages, product pages, landing pages, and content for search engines and user intent
• Conduct regular technical SEO audits and provide recommendations for website optimisation
• Monitor and improve website crawling, indexing, site architecture, internal linking, metadata, schema and Core Web Vitals
• Work closely with the web and content teams to implement SEO recommendations and optimise new and existing content
• Develop content clusters and identify content gaps to strengthen topical authority
• Monitor competitor SEO activity, keyword rankings and search visibility to identify new opportunities
• Develop and execute ethical off-page SEO and link-building strategies to improve website authority
• Identify relevant directories, industry websites, digital PR and other opportunities that can support SEO visibility
• Explore and implement strategies to improve PRIME BPM's visibility across AI-powered search, Generative AI, and LLM-based search platforms
• Monitor emerging SEO and AI search trends and adapt strategies accordingly
• Analyse SEO performance using tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, and other relevant platforms
• Track organic traffic, rankings, conversions and lead-generation performance and provide regular insights and recommendations
• Identify and manage relevant paid SEO activities, directories, sponsored content and digital PR opportunities where required
• Manage, mentor and provide guidance to a junior SEO resource, including assigning tasks, reviewing work and maintaining quality standards
• Collaborate with the wider marketing team to support product launches, campaigns, website initiatives and global marketing activities

What We're Looking For:

• Bachelor's degree or equivalent
• Minimum 5 years of hands-on SEO experience is a must, with 6-8 years of overall digital marketing experience preferred
• Strong experience in technical SEO, on-page SEO, content SEO, and off-page SEO
• Sound technical knowledge of website audits, site architecture, indexing, crawling, schema, and Core Web Vitals
• Strong understanding of keyword research, search intent, content optimisation, and competitor analysis
• Hands-on experience with SEO tools such as SEMrush, Ahrefs, Google Search Console and Google Analytics
• Experience working with B2B, SaaS or technology companies is highly desirable
• Understanding of AI Search, Generative AI, LLMs and Generative Engine Optimisation (GEO)
• Strong analytical, logical reasoning, and data interpretation skills
• Experience with international SEO and multiple geographic markets
• Experience with paid SEO activities, digital PR or sponsored content
• Experience managing, mentoring, or guiding junior SEO resources is desirable
• Excellent communication and collaboration skills

Hours & Location:

• Remote role (work from home)
• Monday to Friday
• Working hours: 6:00 am 3:00 pm IST

Why Join Us:

• An excellent salary.
• Work on global SEO initiatives.
• Build expertise in AI Search and GEO.
• Own a broad SEO remit.
• A team environment that oozes positive vibes.
• Collaborative, supportive team environment.
• Work from home.