SEO / AEO / Web / CRO Specialist

INDIRA UNIVERSITY

Job Title: SEO / AEO / Web / CRO Specialist

Location: Indira University, Pune

Experience: 57 Years

Role Overview:

Indira University is seeking a highly skilled and data-driven SEO / AEO / Web / CRO Specialist to enhance its digital presence, optimize website performance, and drive organic and conversion-led growth. The role is pivotal in improving search visibility, user experience, and conversion rates through advanced SEO strategies, Answer Engine Optimization (AEO), and continuous website optimization.

Key Responsibilities:

• Develop and execute comprehensive SEO strategies (on-page, off-page, and technical SEO) to improve organic rankings and website traffic.
• Implement AEO (Answer Engine Optimization) strategies to enhance visibility on search engines, voice search, and AI-driven platforms.
• Conduct in-depth keyword research, competitor analysis, and search trend analysis.
• Optimize website structure, content, metadata, and technical elements (site speed, mobile responsiveness, indexing, crawlability).
• Manage and improve website performance, UX/UI, and landing pages for better engagement and conversions.
• Plan and execute CRO (Conversion Rate Optimization) strategies including A/B testing, funnel optimization, and user journey enhancements.
• Collaborate with content, design, and development teams to implement best practices.
• Monitor performance using tools such as Google Analytics, Google Search Console, and other SEO platforms.
• Identify growth opportunities through data analysis and implement actionable improvements.
• Ensure adherence to search engine guidelines and best practices.

Core Competencies:

• Strong expertise in SEO (technical, on-page, and off-page).
• Knowledge of AEO, voice search optimization, and evolving search algorithms.
• Proficiency in web analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
• Strong understanding of website UX/UI and CRO principles.
• Analytical mindset with a focus on performance and ROI.
• Basic understanding of HTML, CSS, and web technologies is an advantage.

Educational Qualification:

• Bachelors degree in Marketing, IT, or related field (MBA preferred).

Experience Requirement:

• 5–7 years of relevant experience in SEO, web optimization, and conversion rate optimization.
• Proven track record of improving organic traffic, search rankings, and conversion rates.
• Experience in education sector or high lead-generation environments is preferred.

SEO strategy & execution

Technical SEO

Keyword & search-intent research

On-page & off-page SEO

Local SEO

Content SEO

AEO — Answer Engine Optimization

GEO — Generative Engine Optimization

AI search visibility

Google AI Overviews / AI search optimization

ChatGPT, Gemini and Perplexity visibility

Structured data / Schema markup

Entity & knowledge-graph optimization

Internal linking & information architecture

Competitor & SERP analysis

Backlink strategy

Content briefs & editorial planning

SEO analytics & reporting

Tools Exposure

SEO

Google Search Console

Google Analytics 4

Google Keyword Planner

Semrush

Ahrefs

Screaming Frog

Surfer / Clearscope

AEO / GEO

ChatGPT

Google AI Overviews

Gemini

Perplexity

Claude

Semrush AI tools / Ahrefs AI features

Schema.org / Rich Results testing

Reporting

Looker Studio

Google Sheets / Excel

Power BI

Compensation & Benefits:

• Salary: 9,00,000 – 12,00,000 per annum.
• Opportunity to work on high-impact digital growth initiatives.
• Professional growth within a reputed academic institution.