Senior Web Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Web Marketing Manager based in Canada.

We are looking for a senior web marketing leader to own the strategy, structure, and performance of a high-impact digital platform. This role sits at the intersection of growth, content, analytics, design, and technology, with full ownership of the website strategy and evolution. You will transform business objectives into a clear web roadmap, improve customer journeys, and create experiences that drive engagement and conversion. The ideal candidate combines strategic thinking with hands-on execution, using data, experimentation, and customer insights to guide decisions. You will collaborate with cross-functional teams to shape how a fast-growing SaaS platform communicates its value to healthcare professionals. This is an opportunity to influence digital growth initiatives while working in a remote-first, innovative, and mission-driven environment.

Accountabilities:: The Senior Web Marketing Manager will own the strategic direction of the website, ensuring it supports business growth, customer needs, and brand positioning. This role requires a balance of strategic planning, analytical thinking, experimentation, and cross-functional collaboration to create a high-performing digital experience.

Own the overall website strategy, translating business objectives into a clear roadmap, priorities, and decision-making frameworks.

Define and optimize website information architecture, navigation, page strategy, and user journeys across a multi-product digital platform.

Partner with brand, content, design, product marketing, engineering, and growth teams to deliver cohesive website experiences.

Use customer insights, analytics, and performance data to identify opportunities and improve website effectiveness.

Build and manage a website experimentation program, including A/B testing, conversion optimization, and performance measurement.

Develop strategies to improve organic search visibility and answer engine optimization across emerging search platforms.

Create hypotheses, analyze results, and turn learnings into actionable improvements for customer acquisition and conversion.

Ensure website initiatives align with product positioning, customer needs, and overall growth objectives.

Collaborate with technical teams to connect strategic priorities with website platforms, tools, and execution capabilities.

Champion best practices in web strategy, accessibility, responsive design, analytics, and digital optimization.

Requirements:

The ideal candidate is an experienced digital marketing professional with a strong background in web strategy, growth optimization, and customer-focused digital experiences. You should be comfortable owning a large-scale website strategy and collaborating with technical and creative teams.

Proven experience in web strategy, digital strategy, product strategy, content strategy, or a related discipline.

Experience owning strategy for a significant website, digital platform, or online product.

Strong understanding of websites as growth channels, with demonstrated success improving organic traffic, conversion rates, or digital performance.

Deep knowledge of information architecture, navigation design, and structuring complex multi-product websites.

Strong analytical skills and ability to use web analytics, tagging, and performance data to guide decisions.

Hands-on experience running A/B tests, CRO initiatives, and experimentation programs at scale.

Practical knowledge of SEO and AEO strategies, including understanding what drives measurable impact.

Experience working with modern CMS platforms such as WordPress and CRO or digital experience tools such as Optimizely, Contentful, Webflow, or similar platforms.

Understanding of responsive design principles, accessibility standards, and cross-device testing.

Excellent communication and storytelling skills, with the ability to present strategies and influence stakeholders.

Ability to work effectively in a fast-paced, ambiguous environment with strong ownership and initiative.

Experience with technology-focused products, SaaS platforms, or healthcare-related solutions is an asset.

Genuine interest in improving digital experiences for healthcare professionals and their customers.

Benefits:

Competitive annual salary range for Canada: $148,000 – $240,500 CAD , with an accomplished stage salary target of $175,800 CAD .

Transparent compensation approach with opportunities for salary growth based on experience and impact.

Remote-first work environment with flexibility to work from home.

Comprehensive benefits package supporting employee wellbeing.

Career development conversations and opportunities for professional growth.

Opportunity to work on products used by thousands of healthcare businesses and professionals.

Collaborative culture focused on innovation, learning, and continuous improvement.

Opportunity to explore and leverage AI tools to improve workflows and create better customer experiences.

Inclusive workplace environment where diverse perspectives and backgrounds are valued.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1