Senior Web Marketing Manager

About The Role

Hi, I'm Kristian https://ca.linkedin.com/in/kristian-kletke-3b41a877, Sr. Manager of Growth at Jane and I feel so much pride being part of Jane's mission to help the helpers.

Jane is a team that's all about fostering growth, spreading delight, and serving our healthcare community. We're looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day.

The Web team owns the website end to end: the engineering, the design, the content, and the strategy that connects them. This role owns that last piece. As Sr. Web Marketing Manager, you're the person who decides where the website is going and why: the information architecture, the navigation, the page strategy, and the through-line that turns the site into a coherent, high-performing experience. This means connecting the strategy to real growth goals so the site gets found and converts. You'll partner closely with our Product Marketing team (including our Senior PMM, Platform) so that how Jane shows up on the web reflects how we position ourselves as a multi-product, AI-powered platform, but the web strategy itself is yours to own.

This is a senior builder individual contributor role with real influence. Strategy, design, engineering and content work together from the start here; there are no handoffs and you’re leading that work through clarity and judgement.

WHAT IMPACT WE'RE LOOKING FOR YOU TO MAKE

• Own the strategy for the Jane marketing website. Translate Jane’s business goals into a concrete roadmap, backed by frameworks and shared language that enables the Web team to make clear decisions on what to build and what to leave behind. On flagship pages like the homepage, you’ll pull in Brand, Content, Design and Product to ensure the story we tell matches the product practitioners are signing up for. You are the decision-maker on how the website is structured and why.

• Connect strategy to the customer and to performance. Synthesize qualitative and quantitative signals into a clear point of view about what clinics and clinicians need from Jane. Ensure the website earns its keep, grounding strategic decisions in how the site performs after shipping.

• Build and run an experimentation program. Form hypotheses, run tests, and use what you learn to steadily improve how the site converts into pipeline, partnering with Product Growth on experiments that span the end-to-end site, from first visit through signup. Put the systems in place so testing becomes part of how the team naturally works, not a special project, and make sure the impact is legible to stakeholders across the business.

• Lead our organic and answer engine presence. Make sure practitioners find Jane when they’re searching for a solution, whether that search happens on Google or through an AI assistant. Set the strategy, brief subject matter experts effectively and judge whether the work is moving the needle.

• Partner with the web platform and enablement function. Connect strategic direction to the platform capabilities, tooling, and execution that make it real on the site.

WHAT EXPERIENCE WE NEED

• Solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline, including experience owning strategy for a substantial website or digital property. Experience with technology-forward or platform products is a strong asset.

• Experience treating a website as a genuine growth channel - you can point to specific organic traffic gains, conversion rate wins or experiments you ran.

• Deep fluency in information architecture and navigation - you can look at a growing, multi-product site and know how it should be structured, and defend why.

• Strong analytical instincts. You're comfortable with web tagging and analytics data to inform and validate strategic decisions, and you know the difference between a signal and noise.

• Real experience running A/B tests and CRO growth experimentation at scale

• Hands-on SEO/AEO fluency - close enough to the work to know what’s actually moving the needle

• Comfort working in a modern CMS (we use WordPress) and CRO tools (Optimizely, Contentful, Webflow, etc.)

• Understanding of responsive design, accessibility and testing across devices.

• Excellent communication and storytelling. You can articulate a strategy to various stakeholders and make a case for a strategy as clearly as you can read a dashboard.

• Genuine curiosity about Jane’s mission and about the healthcare practitioners we build for.

If you don't meet every single qualification but are excited about this role, we'd still love to hear from you.

MORE ABOUT JANE

Jane is a founder-led, high-growth SaaS company with a remote-first team working across Canada, the US, and the UK, united by our mission to help the helpers.

We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities. That level of impact means every person at Jane plays an important role in how we show up for our customers. We're all responsible for being deeply connected to their needs, obsessed with improving their experience, and proud of the difference our work makes in their day-to-day lives. More than 70,000 businesses run on Jane which has 250,000+ practitioners interacting with our product on a daily basis and growth is continuing to accelerate.

We're also embracing the possibilities of AI, using it to work smarter, improve our systems, and create even better experiences for our customers and our team. No matter your role or team, we expect every Janer to be curious, experimenting, and finding new ways to build with AI. We'll make sure you have the tools, support, and space to explore, learn, and share what you discover along the way.

Our goal isn't just delivery - it's delight. We move quickly, communicate openly, and solve real problems together. If you're energized by ambiguity, motivated by impact, and eager to learn with others, you'll thrive at Jane.

COMPENSATION & BENEFITS

At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. You'll see that our salary ranges are quite large - this is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence. Most new hires join at the accomplished stage. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.

🇺🇸 For candidates based in the United States, the annual salary range is $139,600 - $226,900, which the accomplished stage at $165,800 USD.

🇨🇦 For candidates based in Canada, the annual salary range is $148,000 – $240,500 CAD, with the accomplished stage at $175,800 CAD.

We believe in paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.

Paying clearly is one of our compensation fundamentals. Watch this https://vimeo.com/880258361 short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process.

We also offer a comprehensive benefits package, You can learn more about it here https://jane.app/documents/hiring/jane_benefits_overview.pdf!