Senior Web Developer

About MaxVal :

MaxVal started as an IP services company in 2004, with a keen focus on efficiency, cost-effectiveness, and continuous improvement through metrics-based processes. Our focus on these core values led to the tech-enablement of our offerings even before this buzzword became an industry standard. Over the years, MAXVAL developed many internal applications to increase our quality and efficiency, and customer satisfaction. As these systems grew and became more sophisticated, we have productized them and offered them to our clients. Today, MAXVAL serves over 600 clients across the full IP life cycle with the industry's leading products and services. Our 700 plus employees represent the most IP and tech-savvy individuals in the industry. At MAXVAL, we do the right things and innovate ceaselessly as a winning team to achieve customer success and employee success.

About the job

The Web & Growth Developer serves as the technical backbone of our digital presence, focusing on the intersection of engineering and marketing performance. Success in this role is defined by a fast, responsive, high-converting website and a perfectly calibrated tracking infrastructure that captures every user interaction. You will act as the bridge between design and data, ensuring that brand vision translates into functional, scalable code. By optimizing our conversion paths and technical SEO, you directly accelerate the company's growth trajectory.

Key Responsibilities

• Builds and maintains high-performance landing pages that integrate seamlessly with HubSpot forms and tracking.
• Owns the technical tracking stack including Google Tag Manager, GA4, and server-side tracking implementations.
• Develops A/B testing frameworks to systematically improve conversion rate optimization (CRO) across the site.
• Ensures technical SEO health by managing site speed, Core Web Vitals, and mobile responsiveness.
• Collaborates with the CRM Manager to ensure data flows cleanly from web forms to the CRM without data loss.
• Manages the website's security, hosting environment, and plugin/API integrations.

Required Skills & Qualifications:

• 7+ years of experience in front-end development with a focus on marketing sites (React, Web flow, or similar).
• Experience with WordPress
• Experience with headless architecture
• Expertise in JavaScript, HTML5, and CSS3.
• Advanced proficiency in Google Tag Manager (GTM) and GA4 configuration.
• Experience building custom integrations via Zappier or native APIs.

Preferred / Good-to-Have

• Experience with HubSpot CMS Hub.
• UX/UI design background or familiarity with design tools.
• Prior work with marketing or agency environments