Senior Web and SEO Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Web and SEO Specialist based in Brazil.

This is a senior, hands-on role responsible for growing a high-value digital presence for a fast-growing U.S. law firm. You will own the website ecosystem, combining WordPress management, technical SEO, local search, and emerging generative engine optimization. Your work will directly influence online visibility, organic traffic, lead generation, and the firm’s digital reputation. You will monitor performance through Google Analytics and Search Console while identifying and resolving ranking, listing, and technical issues. The role also requires proactive management of Google Business Profile, reviews, local listings, and potential algorithm or spam-related disruptions. You will collaborate directly with leadership, external agencies, and technology partners, taking ownership of execution and technical decisions. This is an ideal opportunity for a self-directed digital specialist who thrives in a fully remote, results-oriented environment.

Accountabilities:: Manage, maintain, and continuously improve the WordPress website end-to-end, ensuring strong performance, security, technical health, usability, and content freshness.

Develop and execute technical, on-page, and local SEO strategies designed to improve rankings, organic traffic, visibility, and qualified lead generation.

Manage and optimize the Google Business Profile, local listings, NAP consistency, maps positioning, and other local search assets.

Monitor Google algorithm changes, spam updates, automated filtering, listing audits, and other factors that could affect search visibility or business listings.

Investigate and resolve ranking, profile, indexing, and listing issues, including communicating with Google Support and submitting support requests when necessary.

Use Google Analytics and Google Search Console to analyze traffic, search performance, conversions, trends, and opportunities for improvement.

Apply Generative Engine Optimization (GEO) principles to improve content visibility across AI-powered search and LLM-driven discovery experiences.

Manage online reputation and Google Reviews, helping maintain a strong and trustworthy digital presence.

Develop and publish marketing content, including blog articles, newsletters, press releases, and other search-oriented materials.

Serve as the technical liaison between leadership and external marketing agencies, vendors, and other digital partners.

Identify technical and SEO risks proactively and recommend practical solutions without requiring extensive direction.

Maintain a high level of execution quality while adapting strategies to changes in search technology, user behavior, and digital marketing trends.

Requirements:

4+ years of professional experience in SEO, GEO, web development, or a closely related digital marketing discipline, preferably supporting U.S.-based companies.

Proven experience managing and updating WordPress websites independently.

Strong practical knowledge of technical, on-page, and local SEO , with a demonstrable record of improving rankings, traffic, and online visibility.

Experience with Google Analytics and Google Search Console for performance monitoring, analysis, troubleshooting, and optimization.

Strong understanding of Google Business Profile , local search, NAP consistency, maps optimization, and local listings management.

Demonstrated knowledge of Generative Engine Optimization (GEO) and optimizing content for AI discovery, LLM-driven search, and emerging generative search platforms.

Experience monitoring and addressing Google algorithm changes, spam-related issues, listing suppressions, and search visibility disruptions.

Previous experience with online reputation management and Google Reviews management .

Experience developing and publishing digital marketing content, including blogs, newsletters, and/or press releases.

Excellent written and verbal communication skills, with the ability to communicate effectively with leadership, agencies, vendors, and other stakeholders.

A proactive, self-directed approach, with strong problem-solving skills and the ability to identify risks and implement solutions independently.

Experience working with U.S. law firms or other competitive, high-intent local-service businesses is strongly preferred.

Strong ability to work remotely, manage priorities independently, and deliver consistently against business objectives.

Benefits:

Fully remote position, with the opportunity to work from Brazil.

Full-time employment.

Monthly salary of USD $1,600–$2,000 .

Working hours aligned with 9:00 AM–6:00 PM Central Time (CT) .

U.S. federal holidays observed.

Global, remote-first working environment.

Opportunity to work directly with a U.S.-based business and gain exposure to competitive local-search and digital marketing environments.

High level of autonomy and ownership over web, SEO, and digital performance.

Skills- and experience-focused environment where formal degrees are not necessarily required.

Opportunities to develop expertise across SEO, GEO, WordPress, reputation management, and emerging AI-driven search technologies.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1