Senior Web Analytics

Roles and Responsibilities :

• Analyze website traffic using Google Analytics (GA) to identify trends, patterns, and areas for improvement.
• Develop and implement effective marketing strategies based on web analytics insights to drive business growth.
• Collaborate with cross-functional teams to optimize website performance through data-driven decision making.
• Create reports and dashboards using Looker or similar tools to communicate findings and recommendations.

Job Requirements :

• 2-5 years of experience in web analytics or a related field.
• Proficiency in Google Data Studio, Google Tag Manager, GA, and other relevant tools.
• Strong understanding of digital marketing principles and best practices.